What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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How to Use Heat Maps to Improve Your Marketing Strategy

Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue Reading →