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What Is a KPI and How to Choose KPI Marketing Metrics

What Is a KPI and How to Choose KPI Marketing Metrics

Posted on Jan 20, 2022 by James Trumbly

What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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How to Use Heat Maps to Improve Your Marketing Strategy

How to Use Heat Maps to Improve Your Marketing Strategy

Posted on Jan 13, 2022 by James Trumbly

How to Use Heat Maps to Improve Your Marketing Strategy

Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue Reading →

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Navigating Conversion Rate Optimization

Navigating Conversion Rate Optimization

Posted on Aug 12, 2021 by James Trumbly

We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today! 

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Choose to Stand Out – No Niche Needed

Choose to Stand Out – No Niche Needed

Posted on Dec 18, 2020 by James Trumbly

“What experience do you have in our industry?”

We hear this question a lot – and we get it. When thinking about your web or marketing project, you want to be absolutely certain that the agency you hire can effectively deliver the final product you’re envisioning. You want their team members to feel like an extension of your own crew. At the end of the day, you want results. While it’s easy to think that a niche agency would be best equipped to do this, we are (naturally) inclined to disagree. Continue Reading →

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Year In Review 2020

Year In Review 2020

Posted on Dec 14, 2020 by James Trumbly

Remember January? Neither do we. Continue Reading →

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Your Roadmap to Effective Digital Marketing

Your Roadmap to Effective Digital Marketing

Posted on Nov 17, 2020 by James Trumbly

What Makes an Effective Marketing Strategy?

An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.

Find out how to build a powerful marketing strategy of your own below!

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