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What We’ve Learned From Running a Digital Agency for a Decade

What We’ve Learned From Running a Digital Agency for a Decade

Posted on Dec 04, 2013 by James Trumbly

We’ve been operating in the digital marketplace for ten years now, and things have changed a lot in that time. New technologies, new online marketing solutions, and new best practices are always clamoring for attention, and that sometimes makes it difficult to stay on track as a company. For more info visit http://titantransline.com . To think that there was no such thing as Facebook, Instagram, LinkedIn or Twitter when we opened our agency. Can you even remember what life was like before these CPA Affiliate Networks forever changed how we engage and communicate with friends, family and brands throughout the world? We’ve also seen the rise and fall of MySpace from the front seat. But some things don’t change. Businesses that succeed in the lightning-paced world of digital marketing do so by staying true to some universal guiding principles. Here are three of the things we’ve learned during our decade-long adventure.

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Tips for Prepping your eCommerce Website for the Holiday Season

Tips for Prepping your eCommerce Website for the Holiday Season

Posted on Nov 18, 2013 by James Trumbly

Black Friday is less than two weeks away, and if you haven’t prepped your website for the influx of visitors and sales, now is the time. It’s just not enough to post your deals and special offers and then wait for the dollars to roll in. Your website itself is going to need a little extra TLC to make sure it can give shoppers a smooth, frictionless experience. Let’s take a look at six ways to un-suck your eCommerce website for the holidays:

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How to Dazzle Your Webinar Audience

Posted on May 30, 2013 by James Trumbly

Do you host webinars for your business? Ever found yourself wondering why your attendance is low or whether you could do
a better job with your presentations? Webinars are a great way to get your message out to the right audience, promote interaction with customers, create buzz about your business or product, and increase sales. With just a little finesse, you can make your online events work even harder for your business.

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Alert! Austin’s New Area Code

Posted on May 22, 2013 by James Trumbly

New toll-ways, skyscrapers, and starting June 1st 2013, Austin will be the third metropolitan area in Texas to have mandatory 10 digit dialing and more than one area code. It’s no secret, Austin is competing for the country’s fastest growing cities and as a result, we are expected to be fresh out of 512 numbers before the end of the year!

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Why Your Facebook Fans Hit the Unlike Button—And What to Do About It

Posted on May 14, 2013 by James Trumbly

You put a lot of effort into building your Facebook page, so it can be discouraging when people “unlike” you. Strange as it may seem, people take their Facebook pages super seriously. So seriously, in fact, that unliking is often viewed as the ultimate way to show disapproval, even more than negative comments or reviews. What’s the main reason people unlike a brand? Simple, you annoy them.

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Easy Steps to a Killer WordPress Website

Posted on May 01, 2013 by James Trumbly

Think WordPress is just for blogs? Think again! WordPress is a great option for small businesses looking for an easy, professional way to create great designs for their website content. Let’s take a quick look at four easy WordPress design techniques for creating a killer site.

1.     Choose a Theme
The sky is the limit when it comes to WordPress themes, but keep a couple of points in mind:

  • Choose a theme that meets your needs—The theme should reflect the personality of your company. It should also include any essential elements you need to present the type of content you have. Spend some time researching available theme options before you just pick one that strikes your fancy.
  • Consider your willingness to dabble in the code—If you are familiar with coding and enjoy tweaking things, you can choose a theme you love even if it has a few elements you’re not really happy with. If you’re the type of person who gets nervous just looking at a block of code, stick with a theme that meets your needs as is.

2.     Customize Your Theme
Do a quick Google search and you’ll come up with thousands of widgets and plug-ins for your WordPress site. They’re the best way to customize your theme, incorporating special capabilities such as social media buttons and other common website elements. Just about any WordPress web design goal can be accomplished with the right plug-in or widget, so take some time to familiarize yourself with what’s out there and how to make it work for you.

3.     Include Well-Chosen Images
We’ve all seen those mind-numbing, generic stock photos of people shaking hands or sitting at a computer in an office. Don’t be boring with your images. Choose something that directly supports the message you’re trying to communicate. If you can’t find something already out there, design your own graphic or snap some photos yourself.

4.     Consider a Blog
If your business lends itself to a blog, WordPress offers a great platform for including one on your website. WordPress web design makes blogging easy. Regular updates are the key to a great blog, so don’t commit to one if you’re only going to post every six months.

Like any new platform, WordPress web design takes some experimentation and research to learn. However, it’s also one of the easiest ways to quickly design and format content for a small website. Need more help creating a killer WordPress website? HMG Creative can help you make the most of the latest plug-ins, widgets, and themes to create the website of your dreams.