In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out. Continue Reading →
14
Aug 2019
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07
Aug 2019
Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy
Posted on Aug 07, 2019 by John Paulsen
This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home. Continue Reading →
12
Jul 2019
Purpose: You Should Give a Sh*t
Posted on Jul 12, 2019 by John Paulsen
“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.
Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it. Continue Reading →
08
Jul 2019
Make It or Break It: Company Culture
Posted on Jul 08, 2019 by John Paulsen
“Culture eats strategy for breakfast” – Peter Drucker
There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.
The Importance of Company Culture
If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.
28
May 2019
Vision & Mission Statements
Posted on May 28, 2019 by John Paulsen
Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.