Forgot Password?

0
View Post
It’s Time to Drop the Marketing Funnel

It’s Time to Drop the Marketing Funnel

Posted on May 11, 2021 by John Paulsen

History and Breakdown of the Marketing Funnel

In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.

Continue Reading →

0
View Post
Guiding Principles: Laying the Tracks for Your Business

Guiding Principles: Laying the Tracks for Your Business

Posted on Oct 06, 2020 by John Paulsen

Ever since Built to Last was published in 1994, companies have been “core value” happy. Walk into almost any corporate office and you’re bound to see words like INTEGRITY, TEAMWORK, and this a good one, QUALITY, displayed on lackluster decals. Actually, there’s a better chance that you’ll gloss right over them – but they are there. Attempting to implement core values in this way is not only ineffective, but potentially harmful to your business. Thankfully, there is a more effective alternative- guiding principles.

Continue Reading →

0
View Post
Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

Posted on Aug 07, 2019 by John Paulsen

This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home.  Continue Reading →

0
View Post
Purpose: You Should Give a Sh*t

Purpose: You Should Give a Sh*t

Posted on Jul 12, 2019 by John Paulsen

“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.

Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it.   Continue Reading →

0
View Post
Make It or Break It: Company Culture

Make It or Break It: Company Culture

Posted on Jul 08, 2019 by John Paulsen

“Culture eats strategy for breakfast” – Peter Drucker

There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.

The Importance of Company Culture

If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.

Continue Reading →