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What Is a KPI and How to Choose KPI Marketing Metrics

What Is a KPI and How to Choose KPI Marketing Metrics

Posted on Jan 20, 2022 by

What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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How to Use Heat Maps to Improve Your Marketing Strategy

How to Use Heat Maps to Improve Your Marketing Strategy

Posted on Jan 13, 2022 by

How to Use Heat Maps to Improve Your Marketing Strategy

Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue Reading →

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Welcome our new Visual Designer, Jennifer Tu!

Welcome our new Visual Designer, Jennifer Tu!

Posted on Oct 25, 2021 by

Say howdy to our new Visual Designer, Jennifer Tu!

Jennifer will primarily be managing design assets and systems for our client, Thermo-Fisher. We’re looking forward to working with her and welcoming her into our office. Learn a little bit more about Jennifer’s background, hobbies, and passions below! 

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The Best Keyboard Shortcuts for Mac & Windows

The Best Keyboard Shortcuts for Mac & Windows

Posted on Oct 05, 2021 by

Work harder, not smarter, right? Right! That’s why we’ve compiled all of the best keyboard shortcuts for both Mac & Windows. 

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Austin’s Best Restaurants for Every Occasion | HMG Creative

Austin’s Best Restaurants for Every Occasion | HMG Creative

Posted on Aug 18, 2021 by

If you’re anything like us, you know that living in a city with as much culinary excellence as Austin is both a blessing and a curse. Out of all the cities in the U.S., Austin was ranked number 2 for having the most exciting food scene, second only to L.A. (ok we’ll give you that, Californians). That means an endless list of options, guaranteed to infinitely delight and – at some point – strike you with the cruel plague of indecision.

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Navigating Conversion Rate Optimization

Navigating Conversion Rate Optimization

Posted on Aug 12, 2021 by

We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today! 

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