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18 May 2023
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The Ultimate Guide to Austin’s Best Museums & Galleries

The Ultimate Guide to Austin’s Best Museums & Galleries

Posted on May 18, 2023 by

Explore Austin’s Best Museums & Galleries

Nestled in the heart of the Lone Star State, the eclectic city of Austin has long been regarded as a cultural oasis, attracting artists, creatives, innovators, and history-makers from around the world. To commemorate International Museum Day, we give you HMG Creative’s guide to the city’s best art, science, and history museums across Austin; featuring one-of-a-kind galleries and cultural landmarks that keep Austin weird. Join us on our journey through Austin’s artistic and historic gems to find your next day-trip destination.

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11 May 2023
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AI and Design: How to Evolve Alongside AI

AI and Design: How to Evolve Alongside AI

Posted on May 11, 2023 by

Evolving with AI in the Design Community

As generative AI advances allowing ChatGPT to write copy in a matter of seconds and Midjourney to create a product mock-up in a blink, it’s understandable why designers everywhere are worried about their jobs. Although AI becomes more powerful each day it’s important to understand that there are aspects of design that will always need a human touch. After all, AI still can’t figure out how many fingers humans have and continues to generate 14-fingered handshakes! To see AI as a tool rather than a threat we have to understand where artificial intelligence excels and where it falls short. Design jobs will be safe and even more efficient as long as designers can evolve alongside AI rather than get left in its flawlessly rendered dust. 

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03 May 2023
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Welcome Our New Senior Visual Designer, Chris Cortez!

Welcome Our New Senior Visual Designer, Chris Cortez!

Posted on May 03, 2023 by

We asked Chris to tell us about himself

I am a Texas native through and through! I grew up and spent most of my life in sunny Corpus Christi, but in 2015 I was itching for a change of scenery and relocated to Austin. My design career kick-started during an internship way back in 2011, where I was thrown into the deep end and got my hands dirty working on everything from print to digital to broadcast media. I must’ve done something right because they ended up offering me a full-time position, and the rest is history!

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20 Apr 2023
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Welcome Our New Intern, Sydney Dwyer!

Welcome Our New Intern, Sydney Dwyer!

Posted on Apr 20, 2023 by

We asked Sydney to tell us about herself

Hey everyone!

My name is Sydney Dwyer and I’m thrilled to be HMG Creative’s new intern. I’m originally from Newfoundland, Canada, the most eastern point of North America, but have spent most of my life living in Houston Texas, just about as southern as you can get! I currently reside in the amazing city of Austin and I’m a Sophomore at The University of Texas McCombs School of Business studying Marketing. Continue Reading →

20 Jan 2022
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What Is a KPI and How to Choose KPI Marketing Metrics

What Is a KPI and How to Choose KPI Marketing Metrics

Posted on Jan 20, 2022 by

What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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