Posted on Dec 07, 2020 by Sarah Hetrick
Why Inbound Marketing?
Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue Reading →
Posted on Dec 02, 2020 by Tyler Gehringer
Somehow, it is December already. Paddle boarding on Town Lake is giving way to warming up with hot cocoa, and Zilker Park is already lit for this year’s Trail of Lights. While 2020 has been far from normal, closing out the year with some familiar festivities might be just what we need to start off 2021 on the right foot. To get your celebration started, we’ve compiled some of the area’s best offerings for a 2020 Christmas in Austin. Continue Reading →
Posted on Nov 25, 2020 by Tyler Gehringer
What Is Giving Tuesday?
The organization I Live Here I Give Here (ILHIGH) is on a mission to make Central Texas the most generous community in the country. And every Tuesday after Thanksgiving they lead the community in one of the year’s biggest charity events — Giving Tuesday. Continue Reading →
Posted on Nov 19, 2020 by Tyler Gehringer
2020 has certainly been…eventful. Despite all of the challenges that the year has brought, we still believe that we all have something to be thankful for.
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Posted on Nov 17, 2020 by Sarah Hetrick
What Makes an Effective Marketing Strategy?
An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.
Find out how to build a powerful marketing strategy of your own below!
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Posted on Nov 10, 2020 by Sarah Hetrick
Know Your Why
The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is no longer effective. There’s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You have that beautiful moment of clarity when you realized WHY you wanted to start your company. You have your brand story. Continue Reading →