Posted on Apr 20, 2023 by Sydney Dwyer
Hey everyone!
My name is Sydney Dwyer and I’m thrilled to be HMG Creative’s new intern. I’m originally from Newfoundland, Canada, the most eastern point of North America, but have spent most of my life living in Houston Texas, just about as southern as you can get! I currently reside in the amazing city of Austin and I’m a Sophomore at The University of Texas McCombs School of Business studying Marketing. Continue Reading →
Posted on Jan 20, 2022 by James Trumbly
A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.
Posted on Jan 13, 2022 by James Trumbly
Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue Reading →
Posted on Oct 25, 2021 by Johnny Jeffers
Say howdy to our new Visual Designer, Jennifer Tu!
Jennifer will primarily be managing design assets and systems for our client, Thermo-Fisher. We’re looking forward to working with her and welcoming her into our office. Learn a little bit more about Jennifer’s background, hobbies, and passions below!
Posted on Oct 05, 2021 by Johnny Jeffers
Work harder, not smarter, right? Right! That’s why we’ve compiled all of the best keyboard shortcuts for both Mac & Windows.
Posted on Aug 18, 2021 by Johnny Jeffers
If you’re anything like us, you know that living in a city with as much culinary excellence as Austin is both a blessing and a curse. Out of all the cities in the U.S., Austin was ranked number 2 for having the most exciting food scene, second only to L.A. (ok we’ll give you that, Californians). That means an endless list of options, guaranteed to infinitely delight and – at some point – strike you with the cruel plague of indecision.
