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How to Dazzle Your Webinar Audience

Posted on May 30, 2013 by

Do you host webinars for your business? Ever found yourself wondering why your attendance is low or whether you could do
a better job with your presentations? Webinars are a great way to get your message out to the right audience, promote interaction with customers, create buzz about your business or product, and increase sales. With just a little finesse, you can make your online events work even harder for your business.

Choosing the Right Topic
Of course you need the right topic to get your webinar off the ground, something that will provide lasting value to attendees and generate interest. Here are some ideas to get you started:

Frequently asked questions—Are there questions about your product or service that you receive on a regular basis? Compile those questions and build a webinar around them.

Introducing a new product—New products often benefit from a little hype, especially if it’s a departure from the kind of things you’ve done before. Use the webinar to talk about benefits, uses, and options for the new product.

Howtos—How to implement new software in your IT department, how to access online capabilities for an company, how to write a will, how to operate an exercise machine—no matter what industry you’re in, a how-to webinar can give people the information they need to take the next step.

Compelling Presentation
The success of your webinar depends largely on how compelling your visuals are. Google Slides, Sliderocket, SlideShare, and PowerPoint all enable you to create professional slides that will effectively showcase your brand and your content.

Nailing Down the Details
Great webinars are made in the details, so don’t neglect the fine print when it comes to designing your event. Consider the following:

Should you record?
How many people will be attending?
What hosting service should you use?
How will you invite people?
How will you follow up?

Spread the Word
Reach out to the audiences you already have via email, social media, and your blog. When people sign-up, ask them to spread the word by inviting their friends. You can also create a short video to advertise your webinar and create word of mouth buzz.

Designing an effective webinar takes a little strategic planning and know-how. Before you hold your next webinar, make sure you’ve chosen a topic that’s relevant to your audience, that you’ve considered all the details, and that you have a plan in place for building your audience. Then, sit back and enjoy interacting with your customers. They’re waiting to be dazzled!

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  • Managing Partner of HMG Creative, father of two, runner, ping pong master, P90X extremist, now living in Austin Texas after 11 years in sunny San Diego, CA. Follow him on twitter @HMGCreative

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