2018 has arrived—and with it has come plenty of new and exciting opportunities for the HMG team. We’ve forged new business partnerships, begun building new digital marketing and design projects and have developed big goals for the upcoming year. So what remains the same? Our recognition on Clutch as one of the best digital agencies in Texas
We’ve all been touched by the iconic Budweiser Clydesdales, entranced by superstar endorsers like Britney Spears, and become hooked on brands like Apple through futuristic imagery. The biggest game of the year means the greatest chance to reach millions of viewers between plays. As one of the most important opportunities for marketers to reach large audiences and create buzz about their products, Super Bowl spots have long been an integral institution of the game itself. Super Bowl LII will not disappoint, and we have an early look at some of the most anticipated advertisements to watch out for this Sunday.
When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?
This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.
As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.
Digital acronyms are heavily used as a way to simplify digital language in most workplaces today. In the marketing and advertising world, it is important to be aware of as many digital and workplace acronyms as possible in order to stay up to speed. Broaden your knowledge of the digital space by familiarizing yourself with acronyms from programming to social media metrics.
Festivities and events are on the rise as the fall and winter seasons approach and as a full-service marketing agency, we are well aware of the design and print needs of most companies during this time of the year. HMG Creative is offering major savings on high-quality design work and commercial printing throughout the month of October as events and company parties continue to creep closer and closer. Continue…
As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.
Apple has had an exciting year with new Macbooks, iPhones, Apple watches, and plenty of new updates to keep their consumers on their toes. Not only has Apple been coming out with new products, they have also been updating their software in order to enhance user experience. Specifically, the updates to the new App store and Safari browser are substantial enough that they are likely to greatly impact your business’ marketing strategy. Here’s what you need to know about Apple’s latest software update that could change the way you market to your consumers:
Festivities and events are on the rise as the fall and winter seasons approach, and as a full-service marketing agency, we are well aware of the design and print needs of most companies during this time of the year. HMG Creative is offering major savings on high-quality design work and commercial printing throughout the month of November as events and company parties continue to creep closer and closer. Continue…
