There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. Continue Reading →
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Feb 2019
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30
Jan 2019
Typography Series 2: Lining Up Your Writing For Success
Posted on Jan 30, 2019 by Da Jin Kim
Whether you’re writing a proposal, newsletter, or even a blog, the top thing on your mind is probably not changing the alignment of your document from its default setting. However, sometimes it’s not the best idea to stay on the ever-so-safe left-justified setting. Consider this: the way in which your page is justified and even the width of your paragraph can have a huge impact not only on the appearance of your writing but also on its readability. Rather than leaving it up to Microsoft or Google to choose the best setting, here’s a quick rundown on how to align your writing documents to make sure people aren’t simply skimming through your valuable content:
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Jan 2019
Typography Series 1: How Punctuation Can Make You Sound Smarter
Posted on Jan 25, 2019 by Da Jin Kim
Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.
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Jul 2018
Turn Strangers Into Advocates With Inbound Marketing
Posted on Jul 11, 2018 by Courtney Bateson
It’s no secret that Inbound Marketing drives leads for business, but in order for this to happen, marketers must first understand the inbound methodology. So whether you’re completely new to inbound marketing or you’re just looking for some inspiration for your existing strategy, you’ve come to the right place.
11
Jun 2018
Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget
Posted on Jun 11, 2018 by Natalie Matthews
Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
06
Jun 2018
Social Media: Back To The Basics & The Latest Trends
Posted on Jun 06, 2018 by Natalie Matthews
It’s hard to ignore just how much social media has taken the advertising and marketing world by storm. From the beginnings of a millennial-led movement to a full-blown industry changer, social media has transformed how we choose the products we buy, and more importantly how we connect with others to create communities around brands and people alike. Platforms like Facebook, Instagram, Twitter, and Snapchat are only some of the many content-centered sites that aim to reach their audiences directly through personalized targeted visual and written messaging.