We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
Navigating Conversion Rate Optimization
Posted on Aug 12, 2021 by James Trumbly
Typography Series 3: Hierarchy Tips That’ll Put You On Top
Posted on Feb 12, 2019 by Johnny Jeffers
There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. Continue Reading →
Typography Series 2: Lining Up Your Writing For Success
Posted on Jan 30, 2019 by Johnny Jeffers
Whether you’re writing a proposal, newsletter, or even a blog, the top thing on your mind is probably not changing the alignment of your document from its default setting. However, sometimes it’s not the best idea to stay on the ever-so-safe left-justified setting. Consider this: the way in which your page is justified and even the width of your paragraph can have a huge impact not only on the appearance of your writing but also on its readability. Rather than leaving it up to Microsoft or Google to choose the best setting, here’s a quick rundown on how to align your writing documents to make sure people aren’t simply skimming through your valuable content:
Typography Series 1: How Punctuation Can Make You Sound Smarter
Posted on Jan 25, 2019 by Johnny Jeffers
Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.