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What Is a KPI and How to Choose KPI Marketing Metrics

What Is a KPI and How to Choose KPI Marketing Metrics

Posted on Jan 20, 2022 by MB

What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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How to Use Heat Maps to Improve Your Marketing Strategy

How to Use Heat Maps to Improve Your Marketing Strategy

Posted on Jan 13, 2022 by MB

How to Use Heat Maps to Improve Your Marketing Strategy

Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue Reading →

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Navigating Conversion Rate Optimization

Navigating Conversion Rate Optimization

Posted on Aug 12, 2021 by Libbie Cramer

We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today! 

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Digital Marketing Infographic – An Overview of Inbound Strategy

Digital Marketing Infographic – An Overview of Inbound Strategy

Posted on Dec 07, 2020 by Sarah Hetrick

Why Inbound Marketing?

Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue Reading →

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Your Roadmap to Effective Digital Marketing

Your Roadmap to Effective Digital Marketing

Posted on Nov 17, 2020 by Sarah Hetrick

What Makes an Effective Marketing Strategy?

An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.

Find out how to build a powerful marketing strategy of your own below!

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5 Ways to Use Video in Your Digital Marketing

5 Ways to Use Video in Your Digital Marketing

Posted on Sep 01, 2020 by Tyler Gehringer

Businesses need to ensure that their marketing strategies are continually updated if they are to get the results they hope for. One of the most important trends at the moment is the use of video in digital marketing.

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