Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget
Posted on Jun 11, 2018 by Johnny Jeffers
Amplify Austin Day – Help Raise $10m in 24 Hours
Posted on Mar 01, 2018 by Johnny Jeffers
What is Amplify Austin Day?
Amplify Austin Day is a 24-hour period of online giving which connects local non-profits of all causes to local donors through a digital marketplace. This platform provides a fun way for the city to come together to better the community. Over the past five years, Amplify Austin has raised over $35 million for local organizations. This year it aims to raise $10 million in just 24 hours!
The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy
Posted on Feb 28, 2018 by Johnny Jeffers
This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.
OneStar Foundation: How We’re Rebuilding Texas
Posted on Sep 14, 2017 by Johnny Jeffers
At HMG Creative, we are committed to giving back to the community and finding ways to help our fellow Texans. Our five-year partnership with OneStar Foundation has given us the opportunity to work with an organization that embodies those values, and we are proud to be a part of their mission to strengthen communities within Texas. In the wake of Hurricane Harvey, now more than ever, our state is in need of unity. OneStar Foundation, Rebuild Texas Fund, and VolunteerTX are working together to rally the people of Texas to rebuild all that was lost.