Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
Posted on Mar 01, 2018 by Courtney Bateson
What is Amplify Austin Day?
Amplify Austin Day is a 24-hour period of online giving which connects local non-profits of all causes to local donors through a digital marketplace. This platform provides a fun way for the city to come together to better the community. Over the past five years, Amplify Austin has raised over $35 million for local organizations. This year it aims to raise $10 million in just 24 hours!