With his strong work ethic and drive, he taught himself how to code and web design. He may be the newest member of our team, but he is jumping right in.
Jeremy Holland is an Austinite that went to The University of Texas at Austin for government. After working at the Capital, Jeremy felt it was time for a change and began working at HMG Creative early last week. He has taken on the role of HTML email design and development. His hobbies include BBQ-ing, swimming and relaxing at the beach. Continue Reading →
Ahoy, matey! Pirate Energy, a cocktail-inspired line of energy drinks, has partnered alongside the HMG Creative team to create a highly custom ssh client , energetic and industry-disrupting web experience. A division of Blue Matrix Labs – the brainchild of Kendall Harter – Pirate Energy brings the party to your taste buds with five tasty, healthy and outright exciting energy shots.
In an effort to break into the market in a revolutionary way, we crafted a carefully formulated digital experience for Pirate and its customers. At the nucleus, a responsive, informative and user engaging site with custom animations and an easy-to-navigate user experience. But the site wouldn’t be as enthralling if it wasn’t for the compelling copy. Aligning ourselves with the party theme of the brand, we used a tongue-in-cheek approach to content creation. Using hilarious pirate innuendos, we created informative product-specific copy while portraying the quirky company culture and instilling it into the readers’ minds.
HMG Creative knows there are a lot of amazing writers and bloggers out there, and we want to find you. We are always looking for new ways to inform, educate and expand our clients and readers’ industry knowledge. So with that said, we are looking for some writers who can inject their knowledge, expertise and passion into our blog.
Topics HMG Covers:
Social Media Marketing
Why Write for HMG:
Exposure to a new audience
Increase your presence and credibility online
Get syndicated on other media outlets
Get new followers on Twitter, of course
Blog a little or blog a lot
Because who doesn’t like having their writing featured
Sounds good to you? Great, email us! Introduce yourself and give us a quick rundown of who you are. Send us an article for review and we’ll place it in queue if we like your stuff. Don’t forget to mention the frequency of your posts (weekly, monthly, etc), or if you just want to be a one-time contributor (we’re cool with that too)! Don’t have an article to post yet? No worries, we’ll help you mull over some cool topics we think would be relative to our blog.
How long do you have to snag your reader’s attention before you lose them? Say it with me: ten seconds or less. We’ve had this drilled into our heads, and great designers know what keeps people reading and what doesn’t. But what hasn’t been learned nearly so well is that your customer’s online attention is not only short, but also very narrow.
Usability guru, Jack Nielson, explains in a recent Alertbox Column that most users focus only on what interests them or what they expect will give them the answers that they need while ignoring the other content. Known as “Tunnel Vision,” this phenomenon can make the difference between click-throughs and deleted messages.
Let’s consider an example. You design a newsletter advertising your website’s 20 percent off sale. You include a headline, an image, a block of text that includes a coupon code, and a call to action that says “Shop Now.” Nielson’s usability research suggests that if you haven’t stated the coupon code in the headline or included it as part of the call to action, many subscribers won’t see it. It’s a phenomenon similar to banner blindness, where readers ignore portions of the screen that they think aren’t essential to the overall message. If the coupon code is necessary in order to receive the savings, you’ll need to follow a few design tips in order to keep it within your subscribers’ field of vision.
Put important elements near each other.
If your image shows sale items and information, try putting the coupon code within the image or as the image caption. If subscribers must read through a block of text in order to find the coupon code, they may miss it altogether.
Include essential info in the link.
People tend to focus on click-able elements within an email design. Your call to action button and any nearby links should contain the essential information you’re trying to communicate. So instead of using a call to action that says “Shop Now,” try “Save 20% with coupon code FALL2012.”
Test with actual users.
Designers have difficulty recognizing usability problems with their designs because they already know where the important information is and their eyes gravitate toward it. They might not recognize where tunnel vision might occur for the average subscriber. Creating simple A/B split tests can point out problems that keep your readers from noticing the important stuff amongst everything else.
Tunnel vision means that users often don’t see things that are right in front of them. By grouping important elements together and putting essential information where readers tend to look anyway, you can boost your click-through rates and ultimately, your conversions.
Hyde Park Baptist Church, located deep in the heart of Austin, Texas, reached out to us with the need to create a stronger, more appealing way to communicate to its members. With that in mind, we were able to assist HPBC by creating email templates that would allow them to send out customized weekly messages to a variety of groups. The email templates provide a consistent and organized theme that allows for a variety of people to receive announcements and other information without the dread of reading, yet another, boring black and white email.
University Ministry Example
General Ministry Example
Do you want to improve your email strategy? Just a simple change can bring great results. Contact HMG Creative to get started.
How do you define a great email campaign? Effective copy, concise subject line, clear call-to-action, sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience.
I, like most of us, am subscribed to numerous newsletters for a wide variety of reasons. Some for aggregated news purposes, business tips, daily deals or retail companies that offer value. I think we all know our favorites by the excitement we get seeing the new email freshly unopened in our inbox. This for marketers is a dream come true; these loyal subscribers are the pulse of the messages they create and move the needle for what’s to come.
A company recently caught my attention and now goes into a short list of brands that I not only enjoy watching, but admire their email campaigns and overall integrated marketing.
One night, killing some time before dinner I walked around downtown San Diego and went into the Goorin Bros. hat shop. The store pulled us in and almost back in time as we tried on hats reminiscent of the 1960s, old derby days that radiated class. It was so fun spending time in the store that on my way out I wrote my name in a book to be added to their newsletter list.
A few days later I received my first email from the Goorin Bros. and I was able to open it on my phone without a hitch. I thought the email looked very clean, sharp and with closer notice to this and emails to come, I was continually impressed with the beautiful, thoughtful design, clear messaging and access to information.