We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
Posted on May 11, 2021 by John Paulsen
History and Breakdown of the Marketing Funnel
In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.
Posted on Dec 07, 2020 by Sarah Hetrick
Why Inbound Marketing?
Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue Reading →
Posted on Nov 17, 2020 by Sarah Hetrick
What Makes an Effective Marketing Strategy?
An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.
Find out how to build a powerful marketing strategy of your own below!
Posted on Nov 10, 2020 by Sarah Hetrick
Know Your Why
The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is no longer effective. There’s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You have that beautiful moment of clarity when you realized WHY you wanted to start your company. You have your brand story. Continue Reading →