Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.
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May 2017
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11
Apr 2017
How an Old Business Can Attract New Clients
Posted on Apr 11, 2017 by Alyssa Zucker
Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.
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Apr 2017
Are Business Cards Becoming Obsolete?
Posted on Apr 07, 2017 by Alyssa Zucker
With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.
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Dec 2016
Negative is the New Positive
Posted on Dec 06, 2016 by Kate Gothing
When starting out, whether it be an introduction paragraph to a blog or a website for a start up, it’s easy to get caught up trying to fit everything into one small space. Instead, take a step back and think about what is visually appealing. Continue Reading →
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Sep 2016
When is it Time to Update Your Brand?
Posted on Sep 13, 2016 by Kate Gothing
What is a brand?
Before discussing why it is important to update and adapt a brand’s image and message, it is important to understand what a brand is. According to Wikipedia, a brand is defined as “a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.” For our purposes, this definition hits the nail on the head. Continue Reading →
13
Apr 2015
The Importance of a Consistent Brand
Posted on Apr 13, 2015 by Cameron Francis
When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.