We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
12
Aug 2021
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11
May 2021
It’s Time to Drop the Marketing Funnel
Posted on May 11, 2021 by John Paulsen
History and Breakdown of the Marketing Funnel
In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.
17
Nov 2020
Your Roadmap to Effective Digital Marketing
Posted on Nov 17, 2020 by Sarah Hetrick
What Makes an Effective Marketing Strategy?
An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.
Find out how to build a powerful marketing strategy of your own below!
22
Sep 2020
Driving Traffic to Your New Website
Posted on Sep 22, 2020 by Tyler Gehringer
The internet is an immensely crowded place. With thousands of new websites being created every day, yours is inevitably going to have some competition. While creating a high quality website is certainly a great foundation, quality alone will not ensure people get to your site. Continue Reading →
20
Dec 2019
The Benefits of Having a Marketing Strategy
Posted on Dec 20, 2019 by Johnny Jeffers
Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.
07
Aug 2019
Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy
Posted on Aug 07, 2019 by John Paulsen
This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home. Continue Reading →