SXSW is canceled for the first time in 34 years and all of Austin (and what seems like the rest of the world) is scrambling. Whether you planned on working the festival or attending as a guest, you’ve probably suffered a loss in one way or another. For attendees, refunds won’t be available as the festival is expected to go on at a later date. However, there remains a financial uncertainty for many small businesses, vendors, artists, and freelancers who expected a large portion of their income to come from this event. As expected, Austinites have banded together in efforts to support those who are affected by this cancellation. Here’s how you can help:
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Mar 2020
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09
Oct 2018
Didn’t make Austin Startup Week 2018? Here’s what you missed.
Posted on Oct 09, 2018 by Sarah Hetrick
Austin is a city built on collaboration. Along with a short list of other hot spots in the U.S., it’s a hub of innovation – the beginning of new thoughts, the cultivation of ideas that mature into realities to influence culture and change the world. What starts as a good idea with an individual ends with a community of enthusiasts supporting and advocating for a budding startup brand. As William H. McRaven put it in his graduation speech to the University of Texas Class of 2014, “What starts here changes the world.”
Together, we brainstorm, share ideas, and empower each other’s endeavors. Together we move forward into exciting new possibilities we’d never accomplish alone.
28
Mar 2018
SXSW 2018 Recap: What We Couldn’t Have Expected
Posted on Mar 28, 2018 by Johnny Jeffers
As we look back on SXSW 2018, it is hard to ignore some of the most innovative and unique happenings brought to our backyard this March. Activations, celebrities and creators alike flocked to Austin for a week full of events surrounding the industries of technology, music, film, media, marketing and advertising, journalism and much more. Our very own Founder and Managing Partner, James Trumbly, was lucky enough to attend many of these sessions and could not help but gush about the amazing times he had this year. Can you blame him? Below are some of HMG’s favorite picks for SXSW’s most interesting and even impromptu events.
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Mar 2018
A World We Never Knew: Experiential Marketing at SXSW
Posted on Mar 07, 2018 by Johnny Jeffers
Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.
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Mar 2018
The Skippable Era: 5,4,3,2,1 Go…
Posted on Mar 05, 2018 by Johnny Jeffers
As a student at UT’s Moody College of Communication, I am exposed to many amazing opportunities and professionals with vast experience in the industries of journalism, media and public relations just to name a few. This past week, I had the privilege of attending a lecture by Christopher Ferrel, the Director of Digital Strategy at The Richards Group for one of my courses, Technology, Marketing, and Advertising. After listening to his presentation, I was mesmerized by his concept of a new era that is bound to change the course of digital advertising. The Skippable Era, as he classifies it, is characterized by a feature we all love and embrace; the skip button. To better understand how marketing trends and consumer engagement have shaped digital practices of our current era, Chris poses three essential questions for advertising gurus to consider.
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Feb 2018
Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?
Posted on Feb 21, 2018 by Johnny Jeffers
As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.