We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
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Aug 2021
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16
Aug 2018
The Importance of Ongoing Web Maintenance
Posted on Aug 16, 2018 by Johnny Jeffers
When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
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Jun 2018
Out With The Old & In With The New: An Intern’s Farewell
Posted on Jun 29, 2018 by Johnny Jeffers
As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.
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Oct 2017
Optimize Your Blog—Integrate a Pillar Page
Posted on Oct 16, 2017 by Johnny Jeffers
Just when you thought you had SEO all figured out…
We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.
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Sep 2017
Is your web URL missing the ‘s’ in https?
Posted on Sep 20, 2017 by Johnny Jeffers
Throughout history, we have seen a direct correlation between the rise in population and the rise in crime rates. This has held true in the digital space as well with cyber thefts as the fastest growing crime in the U.S. From intruders to hackers, it is imperative now more than ever we as professional marketers secure our websites to protect both our business and our users. Google has recently campaigned for website owners to convert to HTTPS by rewarding secure URLs with a minor SEO boost. Google currently holds 77.43% of the market shares, making SEO vital to the success of your business’ site. Not only is making the switch the ethical thing to do, it’s quickly becoming a necessity.
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Jul 2017
Basics of Inbound Marketing
Posted on Jul 25, 2017 by Johnny Jeffers
Optimizing your website’s keywords, call-to-actions, and landing pages are fundamental in search engine optimization and getting started with inbound marketing. It takes time to rank higher through organic SEO methods, but inbound marketing is one of the most cost-effective ways of capturing the attention of high-quality prospects. The second most important contributor to organic search engine optimization is producing blog content that is knowledgeable on topics within your industry and valuable to your ideal customer. Optimizing your website for conversion and creating content that that resonates with your readers will set you up for continuously bringing in high-quality leads.