We would like to introduce our new Marketing Manager, Cassandra Hansen! We are excited to invite Cassandra into our office and have the ability to work alongside her. She’ll be managing clients, campaigns, and more. Keep on reading to get to know Cassandra and get a glimpse into her background, interests, and passions outside of work.
We Asked Cassandra To Tell Us About Herself
Iowa native and California transplant, I am excited to be in Austin and to join HMG Creative as the Marketing Manager! I started my career in Southeast Iowa 13 years ago and have since worked in several different marketing and management capacities within higher education, healthcare, technology, government, and e-commerce industries. I’ve experienced a fairly nontraditional career path, working creatively as a self-taught graphic designer, as an entrepreneur in the technology and web development space, managing social media and paid advertising campaigns at various agencies, and letting my data nerd flag fly high as an advanced marketing researcher and digital marketing analyst. I am very grateful for my experiences and education from the University of Iowa where I studied marketing and psychology, as well as studying abroad in London and Ireland. My favorite projects to work on are those where I can mix my passions for creativity and data analysis to tell a story about a client and their marketing efforts. To me, research and data can unlock so many answers and can be extremely powerful towards business decisions and strategies.
In my free time, you can catch me scoping out local eateries, enjoying the water at Pace Bend, planning my next travel destination, crafting a vintage rework item, or volunteering with organizations assisting marginalized communities.
I’m thrilled to be a part of HMG Creative’s team and mesh my wide array of experiences into a role managing various digital marketing services and diving deep into the needs and stories behind our clients.
What are you most passionate about?
I am most passionate about LEARNING. To me, this comes in many forms, but you could call me a xenophile because I am particularly devoted to learning about other cultures via travel, studying other languages, and volunteering. I’ve learned the most about myself and the world through volunteer opportunities abroad. In late 2019, I had the life-changing experience of volunteering in Faridabad, India. During this experience, I taught 3-8 year old children of slum workers English and mathematics. I love that feeling of surprising myself on what I didn’t know or how I can move past what I thought were my limits while traveling. When I’m not traveling internationally, discovering new cuisines, or volunteering, I’m studying another language. Currently, I’m studying Hindi (mein tutor se Hindi seekh rahi hoon)!
What would your last meal be?
My last meal would be something that fed my Desi soul: an Indian thali that included pani puri, shahi paneer, malai kofta, chhole, pav bhaji, aloo paratha, rasmalai, and gajar halwa.
Who would you say is your role model? Why?
Melinda French Gates is a major role model for me because she is so accomplished and in ways that I aspire to be. She represents powerful women and works passionately to help those less fortunate. I have really enjoyed following her career working with developing countries, especially her work with women’s education.
What are some of your favorite spots in Austin?
I’m definitely a foodie, so of course, my favorite spots are food-related. I’m new to Austin so I have more to explore, but currently my go-to spots are: Bombay Dhaba, Mr. Natural (the vegan gluten-free chocolate donuts are my kryptonite), The Vegan Nom, and Sweet Ritual.