Have you heard of drip marketing? To give you a real-life reference, the phrase comes from “drip irrigation”—the agricultural process of watering plants and crops with a small amount of water over a long period of time. Hopefully I haven’t lost you yet, because when applied to marketing and sales it’s a lot less boring. Essentially, with a drip marketing campaign, short, quick bursts of sales content are sent out (for example, via email) over a designated period of time. Drip marketing contrasts to bombarding customers with an overload of marketing material that they’d most likely toss to the side, or send right to spam. Still confused? Check out this infographic for ideas on how to launch your own drip marketing campaign.
Furthermore, drip marketing is an effective way to keep your name top-of-mind for current and prospective clients. One of the most important things you can do before launching a drip marketing campaign is planning. Planning exactly when each marketing piece will be sent out can dramatically increase the effectiveness of the campaign. Send them out too rapidly, it looks like spam. Space them out too far apart, people may forget about you—the key here is balance.
eConnect Email, our very own email marketing service, is an effective tool for launching a drip marketing campaign because it ensures that your messages will be delivered strategically on your schedule. To see what else eConnect Email can do, take a peek at the site.
Still not sure how you could implement a drip marketing campaign into your marketing strategy? Feel free to ask further questions below in the comments. And keep your eyes peeled in the near future – HMG may just be doing some cool things with our own drip marketing campaign.