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Our Secrets to Great Email Marketing

Our Secrets to Great Email Marketing

Posted on Aug 09, 2016 by

On July 28th, 2016, Clutch released their picks for the Top Email Marketing Agencies and of the fifteen from around the world, HMG Creative was selected. We couldn’t be happier about being featured, and now we are here to share our secrets. Email marketing can be considered an art because of the designs, content and the ability to bring attention to the message. Though, more and more consumers are learning how to avoid marketing emails and businesses are suffering from it.

Back to school is coming up and it’s important to start using these last few weeks to get your message out there. It’s usually a good idea to send the first back to school email in July, although no one really wants to think about school in the middle of the summer. Sending an email in July puts the company’s name in the forefront of the consumer’s mind and will be the first brand they think of when they start shopping.

As you prepare to send out your AWESOME email campaigns, be sure to follow these few steps.

Get their attention!

The subject line of the email is the make or break point of the whole campaign. If you are selling a product or service, you need to make your email pop. For instance, if you offer tutoring for all ages and you are running a deal that can’t be beat, say it. Instead of having a subject line like “We Offer Tutoring For All Ages” say something like “Free Tutoring the Whole Month of September.”

Make sure you send an A/B test before sending it to everyone on your list. With an A/B test, a small percentage of your email list will be randomly selected to be your guinea pigs. After the guinea pigs open (or not open) your email, the subject line that attracted the most attention will then be sent to all the others on your list. It makes sure the most effective one is chosen for your campaign.

Work that Body!

The subject line needs to be great to grab attention, but the body is just as important. Once you get the consumers attention, keep it. To really keep the reader,

  • Make a statement in your header or first sentence
  • Add pictures or use a layout with bright colors that pop
  • Don’t go over two paragraphs, they’ll stop reading
  • Feel free to bold or underline for emphasis, but don’t change the font more than 3 times

Lastly, make sure your name is out there. If your name or logo is not at the top of the page, readers are more likely to dismiss the email and hit delete. Make sure they know it’s you.

Correct and Filter!

Read everything over. Have a co-worker read it over. Come back to it another day. Just make sure there are no spelling errors anywhere. Then, make sure the email is responsive. Will the format be the same on an iPhone, tablet and a desktop? If not, change it. More emails are being opened on devices that aren’t desktops, so adapt to the change.

Last but not least, filter your message. If you’re campaign is for back to school, make sure you are sending it to families or students, not your 70 year old grandma or lonely neighbor. Filtering can make sure you use your resources in the most efficient manner!

Now, start thinking about what your campaign will be. Need help with design? Contact us and we will get you started on eConnect!

To read some of our reviews, check out HMG Creative’s profile on Clutch.

Kate Gothing

Advertising Student at UT Austin; Social Media and Marketing Intern at HMG Creative; World traveler and burger enthusiast. Follow her on Instagram @kategothing

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