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Establishing an Online Brand for Blue Matrix Labs

Establishing an Online Brand for Blue Matrix Labs

Posted on Feb 04, 2015 by

Blue Matrix Labs located in Austin, Texas is a company committed to providing innovation by developing world class, life-changing products that solve consumer problems. Blue Matrix Labs (BML), the powerhouse behind cutting edge brands like SHAGS, Pirate Energy and ZORBZ, sought out the HMG Creative team to develop and deploy an equally modern and intuitive web presence.

We began the project with a thorough discovery process that enabled us to pinpoint BML’s overall digital needs. BML was looking to showcase their current innovative consumer brands and company leadership all while educating and informing investors about BML as a whole. Based on these meetings and input from our Creative Director, we established a roadmap for online success and began the project.

Leveraging one of the most robust and user friendly web frameworks, WordPress, we built a responsive website showcasing BML’s consumer products, its leadership team and a dynamic blog in a very Pinterest-style form. Overall, the website now serves as a hub for all things BML and is a solid representation of the company and its brands. Interested in seeing the live site in action? Of course you are! Head over to and while you’re there, check out the other sites we had a hand in developing, SHAGS and Pirate Energy.

Looking for a hand in branding, graphic design or custom web development? We’d love to help you tell your story. Give us a ring at 888.744.0464 or drop us an email to [email protected]

View Project Details

Daniel Alvarez

Associate Editor and Blogger, eConnect Email; Director of Strategic Partnerships, HMG Creative; Music junkie with a knack for Electronic Dance Music and Hip-Hop. MTV alum. Follow him on Twitter @ImDanielAlvarez.

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