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Extra! Extra! Pirate Energy teams up with HMG Creative to create and launch its web presence!

Extra! Extra! Pirate Energy teams up with HMG Creative to create and launch its web presence!

Posted on Feb 26, 2014 by

Ahoy, matey! Pirate Energy, a cocktail-inspired line of energy drinks, has partnered alongside the HMG Creative team to create a highly custom ssh client , energetic and industry-disrupting web experience. A division of Blue Matrix Labs – the brainchild of Kendall Harter – Pirate Energy brings the party to your taste buds with five tasty, healthy and outright exciting energy shots.

In an effort to break into the market in a revolutionary way, we crafted a carefully formulated digital experience for Pirate and its customers. At the nucleus, a responsive, informative and user engaging site with custom animations and an easy-to-navigate user experience. But the site wouldn’t be as enthralling if it wasn’t for the compelling copy. Aligning ourselves with the party theme of the brand, we used a tongue-in-cheek approach to content creation. Using hilarious pirate innuendos, we created informative product-specific copy while portraying the quirky company culture and instilling it into the readers’ minds.

But it’s not all pizzazz either, there’s a solid framework behind it all. The Pirate Energy website is built using the latest in web technologies including a responsive WordPress framework leveraging WooCommerce as the eCommerce platform for seamless checkout capabilities. HTML5 design aesthetics were complemented with CSS animations and custom Javascript scripts further leading to a rich user interface. Take a look for yourself, we’re pretty happy with how it turned out!

As with all projects, the closing stages are of utmost importance. Not only is this where we do very thorough quality assurance testing for optimal end-user experience but also, begin recommending ongoing marketing initiatives that best fit the client’s needs, goals and budget. In Pirate’s case, they chose to leverage our email marketing application, eConnect Email, and had us create custom email templates announcing the launch of the brand. Email marketing, as you know, is a very inexpensive and efficient way of staying in front of your audience with product news, company updates and other need-to-know items.

All in all, the Pirate Energy project has been one of the most fulfilling projects we’ve had the opportunity of working on. We’re honored to have been a crucial component in the company’s launch and look forward to seeing the Pirate Energy brand grow into a nationally recognized company. So what are you waiting for? Head on over to and Release Your Inner Pirate!

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