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Brand Story Infographic

Brand Story Infographic

Posted on Nov 10, 2020 by

Know Your Why

The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is no longer effective. There’s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You have that beautiful moment of clarity when you realized WHY you wanted to start your company. You have your brand story.

At HMG, we believe that this underlying ambition exists in every company, whether they are aware of it or not.

Let’s dive into brand story and discover why it’s so important. 


Brand Story Infographic


Story, Not Strategy- Your story is the unique reason for why you started your company, what you believe in, and what you hope to achieve. It is not your business strategy, features or benefits.

WHY- Your WHY is rooted in the first problem your business was created to solve. Once you identify your underlying WHY, you can solidify your ambition.

Vision & Mission- Your vision is you unwavering desire to see something created or changed. Your mission is your guide to making it happen.

Guiding Principles- Your guiding principles take your values and turn them into actionable principles. These are then used to form your brand culture and company language.

Messaging- Your messages should proudly communicate what you cannot change about your brand, instead of telling people what you think they want to hear.


Discover Your Story

Once you discover your brand story, it will become not only the foundation for how your business operates, but also the core of your company culture. Having this foundation set provides a clear and stable starting point for you to build from. 

Want to see how we discover and develop your brand story? Check out our process here.

Or get in touch with us to get started on your own brand story discovery!

Want to use this infographic?

Copy the code below and paste on your own blog or site! You can also download a PDF version here.

<img src="" alt="Your Roadmap to Effective Digital Marketing" class="aligncenter size-full wp-image-17622" /><a href="">Infographic by HMG Creative</a>


  • Marketing Coordinator and Social Media Guru at HMG Creative; B.A. in Communications. Dallasite-turned-Austinite. Obsessed with photography, travel, fitness and new adventures. Follow her on Instagram @sarahdhetrick

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