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Back Bar USA

Project Overview

Back Bar USA came to HMG Creative for help with a website redesign project. After initial conversations with Back Bar USA, it was clear to HMG they needed a new website that was on par with their already popular and well known name in the Las Vegas area. After thorough planning and investigation, HMG designed a fully responsive website via WordPress that utilized the latest technology in terms of web standards for Back Bar USA. HMG incorporated the latest technology in terms of top-of-the-line graphics and iconography to ensure that the new website was both interactive and visually appealing to their audience. We also created an interactive database for the website, allowing potential clients to research and contact Back Bar USA’s talent.

About Back Bar USA

Back Bar USA is a full-service marketing and consulting firm with over 25 years of experience in the beer, wine and spirits industries. They specialize in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining segments of the hospitality industry. Back Bar USA provides creative, cutting-edge, marketing and promotional campaigns for the nation’s leading suppliers, wholesalers and retailers, making Back Bar USA the “beverage marketing company of choice for the world’s greatest businesses and brands!”

Read Back Bar USA’s Blog Post

If our professional team and industry experience aren’t enough to prove it to you, check out our Capabilities Brochure. In it you’ll find a bit about us, a peek at our core services, and several case studies of some of our best work.

Download Our Capabilites Brochure

    Services Provided:

    • Wireframes
    • User Experience Design
    • Membership Functionality
    • Website Design
    • Website Development
    • Back-end Development
    • Blog Implementation
    • Social Media
    • WordPress Content Management System
    • Landing Page Design
    • Website Hosting
    • Google Analytics
    • Ongoing Support

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We are writing this in support of the innovative and intuitive design and service that HMG Creative provided to Back Bar USA, in the development of our state-of-the-art website. The HMG Creative Team, led by James Trumbly and Johnny Jeffers, went above and beyond to seamlessly render our vision from thought to reality. Our old website did little to tell our brand-story, let alone speak to prospective clientele. Now, with our newly-designed, responsive website from HMG Creative, Back Bar USA is able to expand our reach within the beverage marketing industry. The website design brought to life each of our departments’ mission statements, and gave them a unified voice to help convey to our current and prospective clients how our business could benefit them. With HMG Creative’s vision, we have expanded our marketing capabilities by hosting a visually-appealing, weekly newsletter on our new blog. The execution of this element has resulted in higher open rates, and greater overall site traffic. After the conclusion of the initial design, we decided that we were capable, thanks to HMG Creative, of offering our clients an even more robust user experience. As a result, the second phase of our enhanced website design included display advertisements and a secure client portal, where our clients can login to easily access personalized, pertinent data on their terms. HMG Creative was instrumental in designing and developing a website that showcases Back Bar USA as the beverage marketing authority in the industry. We could not have asked for a better website to help market our brand and services to the masses. We highly recommend HMG Creative to any business looking to achieve a paradigm shift in their online branding efforts.

Justin Michael, Digital Marketing Manager