Know your why. Write a story to shape the guiding principles that drive your organization and live in your employees’ and customers’ hearts.
Outfit your brand’s visuals with a new or refined look that retains the essence of your brand and resonates more effectively with your current audiences.
You have a unique story. How do you tell it?
Partner with us, and we’ll take the time to get to know your team and unique history to shape it into a cohesive story that everyone in your company can tell. Your brand will become clearly defined and your message consistent, bringing power to your purpose and strength to your identity.
- Discover the AmbitionWhy
- Clarify the ApproachHow
- Live the MessageWhat
Know who you are. Be consistent. Share the message.
The process of discovering and developing your brand story starts with thorough research and interviews that provide insight on competitors, stakeholders, customer characteristics, and the current market.
We’ll meet together for an Illumination Workshop, where we brainstorm, extract, ideate, and synthesize all the perspectives and opinions around your brand. You bring the pieces of your story to the table. We’ll help you craft a compelling plotline that powerfully connects with your audience.
Our team will continue to work with the new insights we’ve gained from our research, interviews, and workshop. We’ll compile all our findings into a Brand Book that uniquely tells your brand’s story.
Your Brand Book will be a cohesive resource that clarifies many aspects of your brand.
With a clear brand story, now it’s time to tell it.
- Brand promise and difference
- Guiding principles
Derived from your core values, your brand’s visual identity should embody your brand personality and ethos from the inside out. More than just colors, fonts, and logos, the aesthetic of your brand is the image you portray to the world. It’s often the leading feature shaping the impression your brand leaves behind.
By assigning a visual identity and brand standards, we develop a specific look and feel for your brand that audiences can see, identify, and recognize. Creativity, coupled with our artistic mastery, will bring your brand to life.
- Logo Creation/Enhancements
- Color Palettes
- Brand Standard Guide
As your creative partner, we relish in opportunities for visual storytelling through creative deliverables. Based on your brand story, we’ll equip your business with sophisticated collateral that showcases your brand for partners, customers, and potential opportunities.
- Concepting & Ideation