Every time a user visits your site, they are providing valuable insight into how you can better guide them to take desired actions. By effectively recording and leveraging this data, you can turn more of your existing traffic into paying customers.
Research & Analysis
At the onset of our CRO engagement, we conduct a thorough analysis of your existing site. We begin by assessing your current UX and web usability, and then set up heat maps to identify potential conversion-deterring user pain points and opportunities. This is followed by a technical performance audit, and finally a comprehensive SEO audit to round out the research stage. The result? An in-depth understanding of your site’s strengths and weaknesses, and the data needed to make real improvements.
CRO Recommendation Report
Following the completion of our research and analysis, our team prepares and delivers a comprehensive report containing our CRO recommendations for your site. This includes our suggestions for immediate site changes based on best practices, as well as opportunities for user testing.
Implementation
Quick Wins
To kick off the implementation phase, we walk your team through the Recommendation Report to ensure that our findings and plan align with your goals. Then, we get to work completing any immediate best practice optimizations. These are quick fixes that can help increase your overall conversions right out of the gate.
User Testing
With our quick fixes completed, the CRO cycle begins. Our team will conduct user tests, analyze our findings, and implement further CRO initiatives based upon the data we gather. Then, it’s rinse and repeat. This feedback loop of testing and measuring shows us the effect our changes are having, and guides each future decision we make.
Ongoing Support
After working through all of the edits we suggested in your Recommendation Report, there will still be plenty to keep up with. Much like SEO, CRO is an ongoing process that requires constant monitoring, testing, and tweaking in order to be truly effective. You can partner with us on an ongoing basis with a monthly retainer, and leave your CRO work to our team of experts.