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Every time a user visits your site, they are providing valuable insight into how you can better guide them to take desired actions. By effectively recording and leveraging this data, you can turn more of your existing traffic into paying customers.


Research & Analysis

At the onset of our CRO engagement, we conduct a thorough analysis of your existing site. We begin by assessing your current UX and web usability, and then set up heat maps to identify potential conversion-deterring user pain points and opportunities. This is followed by a technical performance audit, and finally a comprehensive SEO audit to round out the research stage. The result? An in-depth understanding of your site’s strengths and weaknesses, and the data needed to make real improvements.

CRO Recommendation Report

Following the completion of our research and analysis, our team prepares and delivers a comprehensive report containing our CRO recommendations for your site. This includes immediate site changes based on best practices, as well as opportunities for user testing.

Campaign Focus to Bridge the Gap - Example Search Results

Implementation


Reporting and Ongoing Support

Monthly Crawl

Each month, we’ll crawl your website and will address or advise on any major issues we identify.

Monthly Reporting

We’ll provide a monthly data and insight report on keyword positions and Google Analytics data (organic traffic and conversions) so you can see your website’s overall progress.

Quarterly Reviews

Each quarter, we’ll revisit our priorities, reviewing specific keyword group movements and making recommendations to continue or change priorities as needed.

Example parts of an SEO Report

SEO Campaign Packages

Standard SEO Campaign

Purpose: Improve visibility for general and geo-modified search terms in order to drive additional organic conversions from organic traffic.

Includes: One core service or product area of focus per quarter. 6mo min engagement.

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Aggressive SEO Campaign

Purpose: Improve visibility for general and geo-modified search terms in order to drive additional organic conversions from organic traffic.

Includes: Two core service or product areas of focus per quarter. 12mo min engagement.

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Considering a new website build? Take a look at how we bake a solid SEO foundation into every new website.