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Starting with an initial audit to identify potential technical, link profile, keyword, and local relevance opportunities, each SEO campaign will include the following components:


Organic Strategy and Execution

Campaign Focus

Each quarter, we start off with a campaign focus and map which pages we’ll target on your website to achieve specific keyword rankings. An internal competitive review then guides our strategy for the upcoming quarter.

Bridge the Gap

We’ll develop an internal strategy to help bridge the gap between the competitors already ranked on the first page and your website. Some actions include writing/restructuring content, adding internal links, fixing technical issues, and obtaining backlinks from other sites to yours.

Campaign Focus to Bridge the Gap - Example Search Results

Campaign Perks


Reporting and Ongoing Support

Monthly Crawl

Each month, we’ll crawl your website and will address or advise on any major issues we identify.

Monthly Reporting

We’ll provide a monthly data and insight report on keyword positions and Google Analytics data (organic traffic and conversions) so you can see your website’s overall progress.

Quarterly Reviews

Each quarter, we’ll revisit our priorities, reviewing specific keyword group movements and making recommendations to continue or change priorities as needed.

Example parts of an SEO Report

SEO Campaign Packages

Robust SEO Campaign

Purpose: Improve visibility for general and geo-modified search terms in order to drive additional organic conversions from organic traffic.

Includes: Each quarterly work cycle, up to three core business services or product areas will be the primary focus for growth in order to maximize results, rotating through these focus areas as needed. 12 month minimum engagement.

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Advanced SEO Campaign

Purpose: Improve visibility for general and geo-modified search terms in order to drive additional organic conversions from organic traffic.

Includes: Each quarterly work cycle, up to nine core business services or product areas will be the primary focus for growth in order to maximize results, rotating through these focus areas as needed. 12 month minimum engagement.

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Considering a new website build? Take a look at how we bake a solid SEO foundation into every new website.

Author

  • Creative Director and all around cool guy. In his free time you will find him jamming in the local music scene around Austin, TX with his band, With An Orange. You can also follow him on twitter @HMGCreative