Strategy + Design + Development

As we build your new site, our web process ensures that the design is both beautiful and strategic, the back-end system is manageable and sustainable, and the finished product is an effective tool to support your overall marketing plan.

Web Strategy

Taking into account your overall brand approach, we’ll work together to develop a comprehensive strategy for building your website. Our experienced team members will make recommendations to guide the flow of the site and enhance the project’s success. We’ll set conversion goals and strategies, explore use cases, establish user flows, and outline the site architecture and technical requirements. Our aim is to ensure your website isn’t just beautiful – it’s effective.

Looking for a more comprehensive approach to solidify your brand before starting a web project? Check out our Brand Story process.

Web Design

Your website is the canvas to display your brand’s personality. Through collaboration and strategy, we visually charge your core message in the digital realm. Applying creative expertise with data as the undercurrent, we develop a sophisticated web presence that effectively engages your target audience. The UI/UX design is informed by our research, driven by your goals, shaped by your brand, influenced by your taste, and awakened by our creativity.

The visual design process for a website includes:

  • Web Style Guide
  • Typography
  • Color palettes
  • Layout of elements
  • Grid systems
  • Imagery
  • Templates for core pages
  • Revisions/Iterative process
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Web Development

After completing the artistic conception of your website during the design phase, the real-world buildout begins. We take the design and translate it to clean, high-quality code that is both beautiful and lean.

Well-versed in open-source technology, our developers bring the knowledge and expertise to build a customized site that meets your business needs. Based on your business goals, we’ll guide you to the platform, theme, and functionalities we believe will make your project a success.

Website Development on Laptop

Web Maintenance

Managed WordPress Hosting

Bring your design, development, and hosting under one roof with HMG! We offer fully-managed WordPress hosting services on our semi-dedicated servers, providing you 24/7 support and eliminating any back and forth between your web designer and host. Hosting with us includes a 99.9% uptime guarantee and daily backups for your peace of mind.

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Monthly Website Maintenance

Leave the stress of web maintenance to us so you can focus on your business. Every month, we’ll proactively monitor your site for new updates to ensure consistent performance across all major Internet browsers. We offer troubleshooting for site functionalities to make sure everything is working properly and perform daily backups for your peace of mind. We also serve as a liaison with your hosting company for quicker resolution, should any issues arise.

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The development for your custom website includes:

  1. Platform. Selecting the platform or CMS best suited for your business.
  2. Customization. Building to your project requirements, including a custom theme to meet your business needs.
  3. Responsiveness. Developing based on a solid mobile strategy and creating a site that’s responsive and accessible on various browsers, platforms, and devices.
  4. Functionality. Converting your business logic to the features and functionality you desire. Implementing code with highly specialized functionality as well as your day-to-day contact forms, blogs, e-commerce capabilities and much more.
  5. Administration. Empowering your team with a user-friendly, customized administrative interface so you can manage the site content easily and independently. Training your team on integrated systems, including CMS, plugins, and analytics.
  6. Analytics. Integrating Google Analytics to gain insight on site traffic and visitor behavior.
  7. Search Engine Optimization. Building with SEO best practices in mind and installing plugins to enhance and guide future SEO efforts.
  8. Testing. Completing pre- and post- launch quality assurance testing to ensure all assets have successfully deployed and are functioning as intended.
  9. Optimization. Refining the site post-launch based on user engagement and behavior to continually improve and evolve.

Want to get technical?

Some of our capabilities include:
  • HTML5 / CSS3 / Javascript / PHP
  • CMS Integration (WordPress, Magento)
  • Analytics/Reporting
  • eCommerce Integration & Platform
  • Website Forms & Lead Capture
  • Membership Functionality
  • Blog Integration
  • Fully-Managed WordPress Hosting