We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
Navigating Conversion Rate Optimization
Posted on Aug 12, 2021 by James Trumbly
Brand Story: The Foundation
Posted on Aug 21, 2020 by Tyler Gehringer
People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue Reading →
5 Tips to Increase Your Google SEO Ranking
Posted on Jun 13, 2019 by Johnny Jeffers
When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →
Why Apple’s New Ad Is Absolutely Genius
Posted on Apr 11, 2019 by Johnny Jeffers
This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue Reading →
Marketing & Advertising: Can You Name the Difference?
Posted on Mar 27, 2019 by Johnny Jeffers
Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process. Continue Reading →