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It’s Time to Drop the Marketing Funnel

It’s Time to Drop the Marketing Funnel

Posted on May 11, 2021 by John Paulsen

History and Breakdown of the Marketing Funnel

In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.

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Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

Posted on Aug 07, 2019 by John Paulsen

This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home.  Continue Reading →