History and Breakdown of the Marketing Funnel
In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.
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May 2021
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Aug 2019
Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy
Posted on Aug 07, 2019 by John Paulsen
This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home. Continue Reading →
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Apr 2018
6 Reasons Why Your Business Should Run Adwords PPC Campaigns
Posted on Apr 03, 2018 by Courtney Bateson
What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).