New Office, New Intern, No Problem!

Hey, there! My name is Thalia Carrillo and I’m the freshest member of the HMG Creative team. I’m thrilled to be the new Social Media and Marketing Intern! I graduated from The University of Texas at Austin less than a month ago, with a Bachelor’s degree in Journalism and a minor in Sociology. My studies brought me to Austin four years ago, but I’m formerly and proudly an El Pasoan. When I’m not in either of those locations, you can find me traveling to places like New York, Mexico City, or Paris. I’ve even attended The University of London, where I studied Social Work.

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October Bucket List Series: Films and Frights

It’s finally Fall! It’s that time of the year when we take our sweaters out of boxes (even though it’s still 100 degrees in Austin, TX) and consume pumpkin-spice flavored everything, despite what the haters say. As October 31st approaches, we could all use a fun night out to get us in the Halloween spirit! We have entertainment options for everyone, on the big screen AND the small screen, in-person, and even up close and personal!

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October Bucket List Series: Flea and Farmers Markets

October is the perfect month to stroll around and shop for fresh food and vintage finds- the weather is cooling down, everyone is in a cheery Autumn mood, cravings for pumpkin pie are peaking. Luckily, Austin is a hot spot for flea markets and farmers markets. No matter your schedule or budget, you can find the occasion to shop around every week this month. Plus, most are completely free to enter!

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Why Apple’s New Ad Is Absolutely Genius

This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue…

Tips to Live Happier: 7 Ways to Break Your Daily Routine

Coffee. Work. Dinner. Sleep. Repeat. Sound familiar? Nowadays it seems as though being an adult also means living a routine life style. While a nice, structured schedule is ideal for some people, it can cause a lot of people to feel unhappy, lonely, or isolated. An article on Time shows that only 67% of adults are unhappy and 40% do not engage in hobbies of any sort. Continue…

12 Ways Anyone Can Spend Valentine’s Day

When it comes to the month of February, we can all agree that there’s one thing on our minds: love. Whether you’re spending your Valentine’s Day with a significant other or with a group of close friends, we know the pressure to make this day a little more special than any other day can be stressful. Now that it’s only a few short days away, it’s time to get started on planning! Continue…

Oculus Go: Our First Jump Into Virtual Reality

You jump into another dimension where it is possible to be another person, from another place, with a different personality, voice, opinion and being; where you are able to reach someone else from across the world in a simple press of a button; where nothing around you is what you could really see. Right next to you, two people speak to one another in a conjoined space and time. Although the two interactions are both happening in the real world, one is facilitated by technology and the other is not. Virtual reality, the new trend sweeping the scene, seems to blur these lines by merging the physical world and the digital world.

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Out With The Old & In With The New: An Intern’s Farewell

As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.

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Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

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