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It’s Time to Drop the Marketing Funnel

It’s Time to Drop the Marketing Funnel

Posted on May 11, 2021 by John Paulsen

History and Breakdown of the Marketing Funnel

In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.

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Digital Marketing Infographic – An Overview of Inbound Strategy

Digital Marketing Infographic – An Overview of Inbound Strategy

Posted on Dec 07, 2020 by Sarah Hetrick

Why Inbound Marketing?

Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue Reading →

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Your Roadmap to Effective Digital Marketing

Your Roadmap to Effective Digital Marketing

Posted on Nov 17, 2020 by Sarah Hetrick

What Makes an Effective Marketing Strategy?

An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.

Find out how to build a powerful marketing strategy of your own below!

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Guiding Principles: Laying the Tracks for Your Business

Guiding Principles: Laying the Tracks for Your Business

Posted on Oct 06, 2020 by John Paulsen

Ever since Built to Last was published in 1994, companies have been “core value” happy. Walk into almost any corporate office and you’re bound to see words like INTEGRITY, TEAMWORK, and this a good one, QUALITY, displayed on lackluster decals. Actually, there’s a better chance that you’ll gloss right over them – but they are there. Attempting to implement core values in this way is not only ineffective, but potentially harmful to your business. Thankfully, there is a more effective alternative- guiding principles.

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Driving Traffic to Your New Website

Driving Traffic to Your New Website

Posted on Sep 22, 2020 by Tyler Gehringer

The internet is an immensely crowded place. With thousands of new websites being created every day, yours is inevitably going to have some competition. While creating a high quality website is certainly a great foundation, quality alone will not ensure people get to your site. Continue Reading →

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5 Ways to Use Video in Your Digital Marketing

5 Ways to Use Video in Your Digital Marketing

Posted on Sep 01, 2020 by Tyler Gehringer

Businesses need to ensure that their marketing strategies are continually updated if they are to get the results they hope for. One of the most important trends at the moment is the use of video in digital marketing.

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