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Apple News: Adapt Your Marketing Strategy to the Latest Updates

Apple News: Adapt Your Marketing Strategy to the Latest Updates

Posted on Oct 25, 2017 by Anna Vehslage

Apple has had an exciting year with new Macbooks, iPhones, Apple watches, and plenty of new updates to keep their consumers on their toes. Not only has Apple been coming out with new products, they have also been updating their software in order to enhance user experience. Specifically, the updates to the new App store and Safari browser are substantial enough that they are likely to greatly impact your business’ marketing strategy. Here’s what you need to know about Apple’s latest software update that could change the way you market to your consumers:

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The Art of Dashboarding

The Art of Dashboarding

Posted on May 11, 2017 by Alyssa Zucker

Dashboarding embodies the realms of both art and science. With the ability to present data in a clear and aesthetically pleasing way, dashboards bridge the gap between form and function. It is essentially a tool that aggregates all vital resources needed to make informed decisions and take action. Having previously focused on the potent dashboard of google analytics, creating your own custom dashboard is a powerful way to display useful data, and more.

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Understanding the Basics of Google Analytics

Understanding the Basics of Google Analytics

Posted on May 09, 2017 by Emily Ballard

Google Analytics is a potent tool for leveraging data to gain insight into your current audience, as well as develop a deeper understanding of how to reach your target audience. Top marketing professionals analyze data obtained through Google Analytics to identify how, and from where, website visitors are arriving (we’ll dig into this in a little bit). If you aren’t already utilizing this incredibly powerful service, here’s an overview on how you can make smarter, data-driven decisions that better your chances for more conversions and higher return on investment (ROI). Oh, and it’s free.

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6 Ways to Keep up With Daily Trends

6 Ways to Keep up With Daily Trends

Posted on Apr 25, 2017 by Alyssa Zucker

The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.

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Google Apps Will Work For You

Google Apps Will Work For You

Posted on Sep 20, 2016 by Kate Gothing

Teamwork is an important part of any business. With Google Apps, useful business tools such as email, storage, document creation, and more are consolidated into one cloud-based, collaborative platform. Whether an employee is working remotely or you’re sharing a power outlet, everyone on the team will be able to connect and collaborate with one another. Continue Reading →

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Google update: Mobile-friendliness is NOW a factor in search results

Posted on Apr 22, 2015 by James Trumbly

two-and-eight-websites-are-not-mobile-responsive

Have you been hearing Google’s drum roll these past few days? Google announced earlier this year that it will be using mobile-friendliness as a ranking factor, and this update rolled out yesterday. If your website already provides an optimized mobile experience, you should be benefiting from it immediately. Google has clearly stated that it’s in favor of a responsive design approach, yet two in eight websites are not mobile responsive. If you website doesn’t provide an optimized experience for mobile users it’s safe to say that Google will take this into consideration and your site will be listed lower in the mobile search results.responsive-design-more-important-than-ever

To get started, we would suggest testing your web pages to see if they are currently mobile friendly. Also, visit Google.com using your mobile device and search for your business. Google search should come back with your website near the top and with a “mobile friendly” tag next to the link, if your site is compliant.

We’re here to help! If you have questions about how this update affects your organic search ranking and/or what can be done to make your current website mobile friendly/responsive please let us know.