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Meet Our New Intern, Libbie

Meet Our New Intern, Libbie

Posted on Apr 07, 2021 by Tyler Gehringer

WE ASKED LIBBIE TO TELL US ABOUT HERSELF

Howdy, my name is Libbie Cramer, HMG’s new intern. I’m looking forward to learning indispensable industry knowledge from the talented team at HMG. Continue Reading →

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Web Design Trends to Watch for in 2020

Web Design Trends to Watch for in 2020

Posted on Jan 15, 2020 by Thalia R. Carrillo

The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!

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HMG Creative: Where to Find Us on the Web

HMG Creative: Where to Find Us on the Web

Posted on Jun 26, 2019 by Da Jin Kim

These days, just about everyone relies on the vast landscape of the web to find the information they need. The internet not only allows for quicker access to information, but it’s also a platform for real people to give their honest, unbiased opinions. Here are some ratings/review platforms that have reviewed us throughout the years:
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Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by Anna Vehslage

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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A New Brand Identity for Hamilton Asset Management Group

A New Brand Identity for Hamilton Asset Management Group

Posted on Feb 18, 2015 by Callie Musick

Other than building slick new websites, did you know HMG Creative has a pro team of brand developers and designers? It’s true. Check out our most recent  project below to find out how our team helped Hamilton Asset Management Group create their new brand identity.
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Marketing Fail: Three Big Business Web Design Disasters

Posted on Apr 29, 2013 by James Trumbly

The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:

Zulily

Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:

  • You can find a bit of information about how the site works, but it’s buried at the bottom of the page under a banner that looks like advertising, making the viewer ignore everything below it.
  • Links to “How Zulily Works,” “Brands We Love,” and “FAQ” appear in tiny type that doesn’t stand out from surrounding content.
  • No secondary call to action if the visitor isn’t ready to register.

Bottom Line:  It’s too hard for non-registered users to learn about the site.

Carol House Furniture

Carol House makes visitors jump through multiple hoops in order to view their website—a surefire way to send customers scrambling for the back button. For starters:

  • Gray type on white background = hard to read.
  • After reaching the home page, you have to click an additional button to see any actual content.
  • The home page has a long list of obsolete requirements you must meet before you can see their content (high speed internet, Flash player, disable pop-up blocker). Really? Who has to remind people they need high speed internet these days?

After clicking the Enter button, a new page opens where all browser controls have been disabled, a cheesy Flash video plays, music automatically starts, and the talking heads at the top of the page point out interesting links we might want to click (wait, I thought we were here to look at furniture…).

We also see lots of wasted space on either side with no clear call to action anywhere on the page.

Bottom Line: After making your visitors enter an alternate universe in order to see your site, don’t handcuff them in a desperate attempt to make them stick around.

Pure Ecommerce

I’ll keep this one short and sweet (which is opposite of Pure Ecommerce’s site).

We have to read through lengthy blocks of copy just to find out what the company offers. Once we click on the call to action, we’re directed to more copy. Not exactly a one-click, ready-to-go experience as promised.

Bottom Line: Too much copy and weak call to actions.

So, what’s the point?

Big business web design disasters keep us all humble.  If they can experience huge marketing fails, so can we.  Keep testing, keep tweaking, and keep converting!  Would you consider your online web presence a “disaster”?   If so, we’d love to chat with you… after all we’re only a phone call away.