When it comes to a company’s success, there’s no doubting the importance of having a strong brand image. However, creating a brand that is completely timeless is nearly impossible. With the rise of technological advancements and the increased utilization of social media in the business world, maintaining brand relevancy is more important than ever. Continue…
There is no denying the importance of a brand logo, just ask anyone who ever bought a car, a pair of sneakers or even a box of cereal. It’s one of the first things a customer will notice about your brand, and it’s something they’ll continue to see as they build a relationship with you. A great logo will distinguish your business from its competitors and will help your customer form an emotional attachment to your product or service.
All successful brands have one core element in common, consistency. Would we all have memorized the Nike slogan (“Just do it.”) if their marketing team used a new slogan for every product? Would we be able to see a yellow “M” and instantly think of McDonalds if the color changed every week? Brand recognition is difficult to achieve. However, once it is acquired, that brand can then work its way into the consumer’s evoked set. This essentially means that your brand is then stuck in their head, for quick recollection when needed, which is exactly where we want it.
We are so very excited to announce the new website launch of our local Round Rock client, Zenith Massage and Spa.
Unfortunately, our work for them didn’t entail testing out free massages and spa therapy, shucks. Instead, we focused on what WE do best. We started by creating a full corporate identity for Zenith by designing a powerful and lasting brand package. To compliment this robust package, we created a logo to that would represent their uniqueness and produced a variety of stationary collateral.
In February an international business magazine came to HMG Creative seeking expertise in branding. The publication, Bazargan Magazine, is relaunching in the United States later this year and desired a new image to stay relevant in a very competitive industry.
See the transformation of the magazine’s old image, the new logos presented created by HMG Creative and of course, the final logo selected to represent the magazine.
