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SXSW: The Highlights

SXSW: The Highlights

Posted on Mar 21, 2016 by Jenna Meltzer

In the blink of an eye, SXSW has wrapped up its final events just last Saturday, leaving attendees in awe once again. This year, President Barack Obama and First Lady Michelle Obama opened the event with their keynote presentations, making this the first time in SXSW history that a sitting president and the First Lady attended the event. Additionally, Drake made a surprise guest appearance headlining at The FADER FORT, leaving fans with their jaws to the ground as he released the announcement of his upcoming ‘Views From The 6’ tour. Finally, virtual reality was the newest breakthrough trend this year at SXSW, as multiple companies released their latest inventions in the digital industry. Continue Reading →