What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).
03
Apr 2018
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6 Reasons Why Your Business Should Run Adwords PPC Campaigns
Posted on Apr 03, 2018 by Johnny Jeffers
01
Aug 2017
My Internship at HMG—What I Learned
Posted on Aug 01, 2017 by Johnny Jeffers
Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.
16
May 2017
How We Work With Clients
Posted on May 16, 2017 by Johnny Jeffers
Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.
02
Jul 2013
Smart Web Design: Using SEO and PPC to Design Your Site
Posted on Jul 02, 2013 by Johnny Jeffers
Often when designing or redesigning websites, we mostly think about the design and overall aesthetic, and less about the ability for users to find the site, or the overall optimization. What’s the point of a website that looks amazing but can’t be found and isn’t functional? Or even a site that can easily be found but isn’t visually engaging? The whole purpose of a website is for it to be found and for relevant content to be delivered to its visitors. The design and optimization of your website affects your SEO campaign, PPC campaigns, and the overall user experience of your website, reason why you need to makes sure to use a low code development software. When building or redesigning a website or pages, it’s crucial to incorporate aspects of both SEO and PPC. These tactics should be utilized during the design process and also used for future optimization further down the line. Let’s take a look at some of the most useful SEO and PPC tactics and practices you should apply when creating a new website.
25
Mar 2013
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SEO – The Myths, the Facts, and the Secrets
Posted on Mar 25, 2013 by Johnny Jeffers
If you have a website or use a search engine on a regular basis, it’s likely that you’ve heard of SEO Sydney or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.
Let’s answer any lingering questions, settle myths, and clear the air of this Edmonton SEO madness! I’ve compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”
So let’s start from the top…
Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.
Purpose:
Direct targeted traffic to your website without buying ads and clicks.
Myths:
…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different
Facts:
- Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click” are ads that allow a company to blindly bid on highly competitive key search terms.
- Relevant content is the fuel for your page ranking. The more industry specific content your website holds, the more your website will be found, organically.
- New content is the maintenance that will keep your page ranked. The most effective way is blogging and tagging with search terms. Google, and other leading search engines will reward your website for publishing relevant information. Since you know your business, show off and show off often!
- Unique content is the muscle that carries web searchers directly to your website. Unique content can distinguish your brand and website from companies with the same industry focus and target.
Secrets:
- Content is king. Keep relevant and new content flowing like a river! Adding content is important for your ongoing ranking; the most effective way is with a blog attached to your website. All blog content should follow the relevancy rules while it gives you space to display content that your website does not have room for.
- Play to win. Similar to Monopoly night with your Grandmother, according to the company from Search-consulting.com. Compete, and compete often to maintain and most importantly to increase your ranking.
- Leverage Google AdWords/Analytics. Stay updated on monthly searches for keywords and phrases by using Google Analytics to view what keywords visitors used to find your site. Competition will change just as fast as your ranking does, so stay on top of your words!
- Duplicate and be dumped. Search engines (especially Google) are smart enough to detect fluff and manipulation; so think of these algorithms as more of an art than a science.
- By the numbers. If you’re more of a numbers person; you can make SEO a science project by using the KEI (keyword effectiveness index) equation. This will give specific words a rating based on the number of times a word is searched over the number of webpages displaying the word or phrase, for those in the SEO game is never ending. Using this approach will show you what words and phrases can give you the best chance of winning the keyword game.
The internet can be the most rewarding source of marketing if used properly. Website optimization best practices are ever evolving and will only become more competitive as time passes. Adopting this process now can completely change the way your business operates in a positive way for years to come. Check out the following and read more if you wish to find ways on how you can save money while using internet marketing for your business.
19
Jul 2012
How to Grow Your Business With Google Pay-Per-Click Campaigns
Posted on Jul 19, 2012 by Amy Kauffman
A site with no visitors is not profitable at all. If your phone isn’t ringing from internet leads, you need to start doing something different to drive traffic to your online store front. One key strategy that targets potential customers during their decision-making process is Google Ad Words.
For those who have yet to discover this type of campaigning, Google AdWords is a pay-per-click advertising program by Google. With AdWords, businesses can promote their website’s products and services on Google’s search results in the “sponsored links” sections. As always, quality copy and relevant keyword buys will give you a competitive edge over your competitors. With AdWords, unlike traditional advertising, you can set your budgets and change your campaigns in real-time; there are no commitments or spending requirements of any kind.
The Benefits of Google Pay-Per-Click:
- Control your budget and overall costs. Set your daily budget and the amount you’re willing to pay for a click, and you only pay when someone clicks on your ad.
- Advertise where you want. Target your ads to potential customers around the world, or only to those in your town, region or country.
- No risk. There’s no minimum term or commitment and if you ever need to change the level of spending you can increase or decrease your budgets with peace of mind.
- Targeting. You choose your industry-specific keywords to target your customers and can know your exact ROI and how to better tailor your campaigns for the future.
Not sure how to start or manage a campaign? Let us do it for you.
We at HMG Creative keep a close eye on all our clients’ PPC campaigns to ensure their business is seen by all the right people; we will set up your account, keywords, regions, daily budgets and performance. Account management of your Google PPC is affordable and just makes “Adsense.”
AdWords Services:
- Research profitable keywords and compile exhaustive negative keyword lists
- Build campaigns with proper keyword structure and organization
- Develop and manage effective Display Network campaigns
- Optimize account settings based on budget, geo-targeting and account analysis
- Improve quality scores with click-through-rates, landing page and keywords bid management
- Eliminate wasted spending and work towards constant ROI improvements
- Write and manage ad copy and split testing
- Conversion tracking, reporting and analysis
So what’s it cost?
Due to the competitive, real-time nature of PPC, it’s necessary to monitor, strategize and make changes on an ongoing basis to achieve the best results. For this service, our pricing is month-to-month and varies depending on the complexity of the campaigns as you can view below:
Special Offers:
Commit to a full year and we will waive the Set Up Fee for your PPC campaign and receive your first $100 of ad spend is on us.
Commit to 6 months and we will include your first $100 of ad spend will be free.
| PPC Spend up to $500: | PPC Spend up to $1000: | PPC Spend up to $2500: |
|
Set up: $250 Management Fee: $100 monthly Keywords/Phrases: Up to 50 Additional Active Keywords: $0.75 each Phone Meeting: 1/month Reports: Weekly |
Set up: $500 Management Fee: $200 monthly Keywords/Phrases: Up to 100 Additional Active Keywords: $0.75 each Phone Meeting: 2/month Reports: Weekly |
Set up: $1200 Management Fee: $400 monthly Keywords/Phrases: Up to 300 Additional Active Keywords: $0.75 each Phone Meeting: 2/month Reports: Weekly |
Go ahead, attract new leads and get the phone ringing by picking up yours.
Amy Kauffman
858-255-0027