Choose to Stand Out – No Niche Needed

“What experience do you have in our industry?”

We hear this question a lot – and we get it. When thinking about your web or marketing project, you want to be absolutely certain that the agency you hire can effectively deliver the final product you’re envisioning. You want their team members to feel like an extension of your own crew. At the end of the day, you want results. While it’s easy to think that a niche agency would be best equipped to do this, we are (naturally) inclined to disagree. Continue…

Why Apple’s New Ad Is Absolutely Genius

This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue…

You Won’t Believe What’s Disrupting the Nootropic Industry

By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, Nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue…