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How to Optimize for Conversions Without Ruining your SEO

How to Optimize for Conversions Without Ruining your SEO

Posted on Mar 10, 2020 by Thalia R. Carrillo

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online. However, this can sometimes cause problems, as the best practice guidelines for each can contradict each other.

SEO focuses on making changes to a website to help it it rank higher on Google. This is vital in getting more traffic to your site — and more traffic means more potential customers. Then, we have CRO. This is a system for increasing the percentage of site visitors that take a desired action. These actions could be anything from completing an order to filling out a form.

But the real task is managing both of these activities at once. Each of them is necessary for the smooth running of your website – so how do you deal with the fact that they don’t always like to work together? Here we take a look at some of the important ways that you can optimize for conversions while still improving your SEO.

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5 Tips to Increase Your Google SEO Ranking

5 Tips to Increase Your Google SEO Ranking

Posted on Jun 13, 2019 by Da Jin Kim

When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →

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HMG Named Leading Digital Marketing Agency

HMG Named Leading Digital Marketing Agency

Posted on Aug 17, 2017 by Emily Ballard

For the third year in a row, HMG Creative has been named one of the top digital marketing agencies in Texas. Clutch is a research and review firm that identifies and ranks top service agencies that produce high-quality results for their clients. The ranking is based on a matrix of factors which include company experience, client list, industry recognition, market experience, and client reviews.

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Infographic: Google’s 200 Ranking Factors

Infographic: Google’s 200 Ranking Factors

Posted on Jan 30, 2014 by Emily Weeks

There’s no denying SEO is important. There’s also no doubt there are multiple factors that go into an SEO strategy—but did you know there are hundreds of different ranking factors and tactics that you can utilize to ensure you stay at the top of the search list? This infographic, thanks to entrepreneur.com, breaks down and categorizes each of these crucial factors. Take a look – we bet you’ll learn something you didn’t know!

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