We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
12
Aug 2021
0
22
Sep 2020
Driving Traffic to Your New Website
Posted on Sep 22, 2020 by Tyler Gehringer
The internet is an immensely crowded place. With thousands of new websites being created every day, yours is inevitably going to have some competition. While creating a high quality website is certainly a great foundation, quality alone will not ensure people get to your site. Continue Reading →
08
Sep 2020
Preparing for a Website Launch: The Ultimate Guide
Posted on Sep 08, 2020 by Tyler Gehringer
Launching a website is a huge undertaking. We know that working through a web project is no cakewalk, so we’re here to help ensure that the final leg of your journey is as smooth as possible. Continue Reading →
10
Mar 2020
How to Optimize for Conversions Without Ruining your SEO
Posted on Mar 10, 2020 by Johnny Jeffers
Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online. However, this can sometimes cause problems, as the best practice guidelines for each can contradict each other.
SEO focuses on making changes to a website to help it it rank higher on Google. This is vital in getting more traffic to your site — and more traffic means more potential customers. Then, we have CRO. This is a system for increasing the percentage of site visitors that take a desired action. These actions could be anything from completing an order to filling out a form.
But the real task is managing both of these activities at once. Each of them is necessary for the smooth running of your website – so how do you deal with the fact that they don’t always like to work together? Here we take a look at some of the important ways that you can optimize for conversions while still improving your SEO.
26
Feb 2020
Understanding Web Accessibility
Posted on Feb 26, 2020 by Johnny Jeffers
The internet exists to function for all people regardless of physical or cognitive abilities, quality of technology, or environment. When this is true for an online platform, tool, or application it means it is accessible. Web accessibility allows for communication, interaction, research, entertainment, and more online opportunities — many of which can be excluding in the physical world. This creates a need for developers and organizations to create inclusive designs to make their content accessible to all.
Everyone should be able to easily navigate the web or contribute to it if they wish. This is what makes this virtual space so special. Easy navigation can mean that information is presented clearly or through various alternate sensory channels.
29
Jan 2020
Six Website Upgrades to Improve your Conversion Rates
Posted on Jan 29, 2020 by Johnny Jeffers
Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.