The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
30
Oct 2019
0
Why an External Marketing Team is the Right Move for Your Business
Posted on Oct 30, 2019 by Johnny Jeffers
01
Oct 2019
Learn SEO on the Go
Posted on Oct 01, 2019 by Johnny Jeffers
Everyone uses search engines, but not everyone runs a website or owns a business. Not everyone who runs a website or owns a business is up-to-speed with Search Engine Optimization (SEO) practices, and that’s okay! Gaining site traffic and making your way up the rankings of a Google search results page takes time. Continue Reading →
13
Jun 2019
5 Tips to Increase Your Google SEO Ranking
Posted on Jun 13, 2019 by Johnny Jeffers
When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →
16
Aug 2018
The Importance of Ongoing Web Maintenance
Posted on Aug 16, 2018 by Johnny Jeffers
When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
03
Apr 2018
6 Reasons Why Your Business Should Run Adwords PPC Campaigns
Posted on Apr 03, 2018 by Johnny Jeffers
What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).
06
Dec 2017
The Intern’s Farewell
Posted on Dec 06, 2017 by Johnny Jeffers
As my final semester of college comes to an end, I’ve had the chance to reflect on all the opportunities I have been given along the way that exceeded just my education. While I have had prior internships, HMG Creative was a unique challenge for me that I will be forever grateful for. Working with HMG, I got exposed to inbound marketing, a topic that I had not yet covered in school or working for other agencies. Not only has HMG connected me with the digital industry, it has motivated me further to pursue a career in this field.