Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.
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Aug 2019
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14
Aug 2019
Generate – Collaborate – Validate
Posted on Aug 14, 2019 by John Paulsen
In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out. Continue Reading →
11
Jun 2018
Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget
Posted on Jun 11, 2018 by Natalie Matthews
Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
06
Jun 2018
Social Media: Back To The Basics & The Latest Trends
Posted on Jun 06, 2018 by Natalie Matthews
It’s hard to ignore just how much social media has taken the advertising and marketing world by storm. From the beginnings of a millennial-led movement to a full-blown industry changer, social media has transformed how we choose the products we buy, and more importantly how we connect with others to create communities around brands and people alike. Platforms like Facebook, Instagram, Twitter, and Snapchat are only some of the many content-centered sites that aim to reach their audiences directly through personalized targeted visual and written messaging.
09
May 2017
Understanding the Basics of Google Analytics
Posted on May 09, 2017 by Emily Ballard
Google Analytics is a potent tool for leveraging data to gain insight into your current audience, as well as develop a deeper understanding of how to reach your target audience. Top marketing professionals analyze data obtained through Google Analytics to identify how, and from where, website visitors are arriving (we’ll dig into this in a little bit). If you aren’t already utilizing this incredibly powerful service, here’s an overview on how you can make smarter, data-driven decisions that better your chances for more conversions and higher return on investment (ROI). Oh, and it’s free.
13
Mar 2017
SXSW 2017: Key Takeaways on Digital Marketing
Posted on Mar 13, 2017 by Emily Ballard
The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy. There are also several trustworthy websites that share news of digital marketing trends and helps you to make an informed decision.