Since our last blog post regarding the COVID-19 virus, from March 13, 2020, we have seen the #socialdistancing phenomenon emerge, a recommendation to limit gatherings to 50 people and then to 10 people, and now we just have to stay inside. We’ve seen the closure of “non-essential” businesses across the country and already, we are seeing business closures and grocery store droughts happening across Austin. The City of Austin recently prohibited gatherings of over 10 people inside and outside (with the exception of governmental, educational, and medical spaces) and sit-ins at restaurants, bars, cafes, etc. Businesses are limited to providing to-go services only. Because Austin is a major hub for the food and drink industry, especially during the SXSW season, local businesses are suffering more than ever. As Austinites, we want to help as much as possible.
How You Can Help the Food + Drink Business in Austin Right Now
Posted on Mar 24, 2020 by Johnny Jeffers
SXSW is Canceled, Now What?
Posted on Mar 13, 2020 by Johnny Jeffers
SXSW is canceled for the first time in 34 years and all of Austin (and what seems like the rest of the world) is scrambling. Whether you planned on working the festival or attending as a guest, you’ve probably suffered a loss in one way or another. For attendees, refunds won’t be available as the festival is expected to go on at a later date. However, there remains a financial uncertainty for many small businesses, vendors, artists, and freelancers who expected a large portion of their income to come from this event. As expected, Austinites have banded together in efforts to support those who are affected by this cancellation. Here’s how you can help:
SXSW 2018 Recap: What We Couldn’t Have Expected
Posted on Mar 28, 2018 by Johnny Jeffers
As we look back on SXSW 2018, it is hard to ignore some of the most innovative and unique happenings brought to our backyard this March. Activations, celebrities and creators alike flocked to Austin for a week full of events surrounding the industries of technology, music, film, media, marketing and advertising, journalism and much more. Our very own Founder and Managing Partner, James Trumbly, was lucky enough to attend many of these sessions and could not help but gush about the amazing times he had this year. Can you blame him? Below are some of HMG’s favorite picks for SXSW’s most interesting and even impromptu events.
Popular Instagram Spots in Austin
Posted on Mar 16, 2018 by Johnny Jeffers
In town for SXSW? Planning a visit soon? Or just an Austin native looking for some weekend inspiration? You’ve come to the right place, as here we’ve rounded up a mix of some of the most popular Instagram Spots in Austin.
A World We Never Knew: Experiential Marketing at SXSW
Posted on Mar 07, 2018 by Johnny Jeffers
Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.
The Skippable Era: 5,4,3,2,1 Go…
Posted on Mar 05, 2018 by Johnny Jeffers
As a student at UT’s Moody College of Communication, I am exposed to many amazing opportunities and professionals with vast experience in the industries of journalism, media and public relations just to name a few. This past week, I had the privilege of attending a lecture by Christopher Ferrel, the Director of Digital Strategy at The Richards Group for one of my courses, Technology, Marketing, and Advertising. After listening to his presentation, I was mesmerized by his concept of a new era that is bound to change the course of digital advertising. The Skippable Era, as he classifies it, is characterized by a feature we all love and embrace; the skip button. To better understand how marketing trends and consumer engagement have shaped digital practices of our current era, Chris poses three essential questions for advertising gurus to consider.