We all know the seven deadly sins, but did you know there are sins of the social sphere, too? Keep in mind that while there are many tips for what to do on social media, there are also just as many things you shouldn’t be doing. Don’t let yourself become a victim of these seven sins. If you do fall victim, don’t worry—you can always change your behavior and improve.
Let’s take a look at seven social media sins that could wind up damaging your online presence if left uncorrected.
Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
Nowadays, it’s rare to find a company without a website. And if you do, how annoying is it to scroll through Google and Yelp just to find their contact information? Having an online presence is necessary in today’s technologically centric world – just read our previous blog post about the importance of having a good web presence to see why.
What’s becoming increasingly important as well, though, is having a blog. Blogging has become a staple for businesses both big and small. It provides companies an outlet to show off their personalities, industry knowledge, and to engage their audiences with stimulating content. Nevertheless, blogging is a time commitment, so the big question still remains:
Twitter is gaining momentum at an alarming rate and more and more businesses are using Twitter to create new revenue, build relationships and solve customer issues. As a Twitter user for both personal and business use, I’ve seen what works and what doesn’t. Below are 6 tips to writing good tweets and getting more followers!
1. Keep it simple! Probably the most important piece of advice anyone can give you…no one wants to read a novel; especially on a network of fast-moving posts.
2. Be original. Yes, I know this is trivial but a lot of people forget to use their own thoughts.
3. Be personal. Bring your followers into your world, show them what YOU are about and make them feel welcome.
4. Make ‘em laugh. If you can’t come up with anything creative then default to a funny joke, everyone can appreciate a laugh now and then!
5. In conjunction with keeping it simple, make it catchy at the same time! Use words that define you and intrigue the reader. Separate yourself from the pack.
6. Hashtags. Another no-brainer in the Twittersphere; hashtags are to Twitter as SEO is to a solid website.