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AI and Design: How to Evolve Alongside AI

AI and Design: How to Evolve Alongside AI

Posted on May 11, 2023 by Sydney Dwyer

Evolving with AI in the Design Community

As generative AI advances allowing ChatGPT to write copy in a matter of seconds and Midjourney to create a product mock-up in a blink, it’s understandable why designers everywhere are worried about their jobs. Although AI becomes more powerful each day it’s important to understand that there are aspects of design that will always need a human touch. After all, AI still can’t figure out how many fingers humans have and continues to generate 14-fingered handshakes! To see AI as a tool rather than a threat we have to understand where artificial intelligence excels and where it falls short. Design jobs will be safe and even more efficient as long as designers can evolve alongside AI rather than get left in its flawlessly rendered dust. 

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Keys to an Effective Website

Keys to an Effective Website

Posted on Oct 23, 2020 by Tyler Gehringer

In the new digital age, it has become essential for your business to have an effective website. With 97% of consumers now researching local products and services online, even a company that operates mostly through brick and mortar locations can suffer from not having a strong web presence.  Continue Reading →

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Web Design Trends to Watch for in 2020

Web Design Trends to Watch for in 2020

Posted on Jan 15, 2020 by Johnny Jeffers

The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!

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My Internship at HMG—What I Learned

My Internship at HMG—What I Learned

Posted on Aug 01, 2017 by Johnny Jeffers

Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.

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The Importance of Wireframing—What You Need to Know

The Importance of Wireframing—What You Need to Know

Posted on Jul 20, 2017 by Johnny Jeffers

As consumer power continues to rise, it is imperative to create a seamless user experience throughout your website. Wireframing is an aspect of user experience design that includes developing a skeletal framework of the website, and maps out content for functionality with the user journey in mind. By breaking the site down into it’s basic elements, designers are able to layout the skeletal roadmap of the overall website navigation and page structure before any visual elements are implemented. The user’s journey should be top-of-mind in creating the blueprint for website navigation ensuring top-notch, seamless usability. This will make desired information much easier to find, and ultimately drive business.

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What Exactly is UX Design?

What Exactly is UX Design?

Posted on Jun 20, 2017 by Johnny Jeffers

Web designers and developers are shifting the focal point of what drives their design techniques. With the introduction of user experience design, the user is at the center of the development process.  User experience designers consider every possible user story to ensure relevant information is easily accessible. If a website is difficult to navigate, it’s very likely that the customer will take their business elsewhere.

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