Businesses need to ensure that their marketing strategies are continually updated if they are to get the results they hope for. One of the most important trends at the moment is the use of video in digital marketing.
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Sep 2020
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Jun 2020
What We Learned From Launching a Webinar Series
Posted on Jun 18, 2020 by Thalia R. Carrillo
At HMG Creative, our vision is to erase barriers to growth by being the go-to partner for brand development, website design and development, and marketing support. Our team works together under one roof in south-central Austin. Together, we’ve cultivated a fun and comfortable work environment where we work, eat, play plenty of ping pong, and grow as a team. Working under the same roof means smooth and effective communication with our clients and a seamless process within our own team. Continue Reading →
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May 2020
Intro to Brand Story
Posted on May 29, 2020 by Thalia R. Carrillo
Earlier this month, HMG Creative hosted our very first webinar, Brand Story: The Foundation. Led by our Senior Brand and Marketing Strategist, John Paulsen, this webinar was the first in a three-part series to help bolster brands. With a huge team effort, our first episode was a hit! We focused on helping businesses navigate their brand presence during this transitional time in our world. By sharing a sneak peek into our methodologies, we showed participants a few key steps to help their brand find its purpose again. Here’s how we did it:
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Apr 2020
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Mar 2020
9 Social Media Trends to Watch for in 2020
Posted on Mar 25, 2020 by Sarah Hetrick
Do you want your brand to win on social media in 2020?
Are you looking to create a plan to engage your audience on social channels?
With the increasing influence of social media in our everyday lives, companies and marketers are looking to social media more than ever to connect with target prospects.
However, competition is steep. Social media is currently facing a content overload, and standing out will continue to be a challenge unless you have a clear and sharp social media marketing strategy.
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Aug 2019
A 2019 Guide for Instagram Business Accounts
Posted on Aug 29, 2019 by Da Jin Kim
Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.