People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue Reading →
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Aug 2020
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Feb 2020
Understanding Web Accessibility
Posted on Feb 26, 2020 by Johnny Jeffers
The internet exists to function for all people regardless of physical or cognitive abilities, quality of technology, or environment. When this is true for an online platform, tool, or application it means it is accessible. Web accessibility allows for communication, interaction, research, entertainment, and more online opportunities — many of which can be excluding in the physical world. This creates a need for developers and organizations to create inclusive designs to make their content accessible to all.
Everyone should be able to easily navigate the web or contribute to it if they wish. This is what makes this virtual space so special. Easy navigation can mean that information is presented clearly or through various alternate sensory channels.
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Jan 2020
Six Website Upgrades to Improve your Conversion Rates
Posted on Jan 29, 2020 by Johnny Jeffers
Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.
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Nov 2019
Last Minute Black Friday Tips for your e-Commerce Website
Posted on Nov 15, 2019 by Johnny Jeffers
Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:
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Dec 2018
HMG Creative Receives W3 Award for Capital Factory Website Redesign
Posted on Dec 13, 2018 by Sarah Hetrick
HMG Creative is honored to be a two-time recipient of a W3 Silver Award for exceptional web design. Following a 2016 award in web design and development for nonprofit Raise Your Hand Texas, HMG has secured another honor as a result of this year’s work for local community hub, Capital Factory.
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Nov 2018
HMG Creative Launches Websites for Disaster Recovery Organizations
Posted on Nov 21, 2018 by Sarah Hetrick
HMG Creative is proud to announce the launch of two newly designed websites for organizations focused on disaster recovery. Continue Reading →