People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue Reading →
Posted on Feb 26, 2020 by Johnny Jeffers
The internet exists to function for all people regardless of physical or cognitive abilities, quality of technology, or environment. When this is true for an online platform, tool, or application it means it is accessible. Web accessibility allows for communication, interaction, research, entertainment, and more online opportunities — many of which can be excluding in the physical world. This creates a need for developers and organizations to create inclusive designs to make their content accessible to all.
Everyone should be able to easily navigate the web or contribute to it if they wish. This is what makes this virtual space so special. Easy navigation can mean that information is presented clearly or through various alternate sensory channels.
Posted on Jan 29, 2020 by Johnny Jeffers
Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.
Posted on Dec 13, 2018 by Sarah Hetrick
HMG Creative is honored to be a two-time recipient of a W3 Silver Award for exceptional web design. Following a 2016 award in web design and development for nonprofit Raise Your Hand Texas, HMG has secured another honor as a result of this year’s work for local community hub, Capital Factory.
Posted on Nov 21, 2018 by Sarah Hetrick