Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.
Web Design Trends to Watch for in 2020
Posted on Jan 15, 2020 by Johnny Jeffers
The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!
Why an External Marketing Team is the Right Move for Your Business
Posted on Oct 30, 2019 by Johnny Jeffers
The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
HMG Creative Receives W3 Award for Capital Factory Website Redesign
Posted on Dec 13, 2018 by Sarah Hetrick
HMG Creative is honored to be a two-time recipient of a W3 Silver Award for exceptional web design. Following a 2016 award in web design and development for nonprofit Raise Your Hand Texas, HMG has secured another honor as a result of this year’s work for local community hub, Capital Factory.
Blockchain Technology: The Next Internet?
Posted on Apr 09, 2018 by Johnny Jeffers
As technology develops and its applications and features increasingly grow in the age of the internet, it is hard to imagine a new platform that could change it all. Currently, we live in a world built upon intermediaries for many of our industries. Originally created for the digital currency, Bitcoin and Bitcoin trader login option, blockchain was developed as a way to bypass this system and directly connect consumers to their value. Similar to the platform of GoogleDocs, imagine this technology as a shared server where instead of saving a document in Word then sending it to another individual via email or fax, the document is already shared and updated with the other party.
Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?
Posted on Feb 21, 2018 by Johnny Jeffers
As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.