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iPhone X—here’s what you need to know

iPhone X—here’s what you need to know

Posted on Oct 23, 2017 by

It has been a decade since Apple released the first generation of iPhones that changed technology forever. This revolutionary product digitized many industries and built a world dedicated to instancy and connection. This September, Apple announced the release of the iPhone 8 and the iPhone X. Since the latest release, in many cases, consumers did not feel the iPhone 8 met their expectations for innovation and the iPhone 7 has been selling more than the iPhone 8. The iPhone X will be released on Friday, November 3, with the intent to give consumers the futuristic phone they’ve been craving. With competitors like Google and Samsung lingering, here are a few capabilities of the iPhone X that set Apple apart:


The buzz for the new iPhone X centers around its modern design. This is the first time in ten years that we’ve seen a substantial change in the structure of the iPhone. The iPhone X has removed the home button and designed a screen that covers the entire phone. This new screen has Super Retina HD display with a resolution of 2436 x 1125, making the colors brighter than ever before. One of the biggest controversies surrounding the new model is what they call the “lip”. The lip is the section at the top of the phone cut out from the all screen display for the front camera. While some believe the lip ruins the aesthetic, it is needed for the True Depth camera that will provide the facial recognition feature. Furthermore, apps will scale naturally to fit the screen even with the lip, so the visuals will not be affected. With a sleek new design and full-screen display, the iPhone X is said to be the best looking iPhone yet.

Face ID

The biggest change to the iPhone this year is the loss of the touch ID and the adaptation of facial recognition. Face ID will give the iPhone X the ability to open just by looking at it. Much like Touch ID, Face ID will take imprints at different angles to ensure accuracy. Apple has claimed that Face ID is the most secure form of this technology on the market.


One of the iPhone’s most popular features is their high-quality camera. The iPhone X will have a telephoto lens just like the iPhone 7 Plus, and an optical image stabilization for both sensors making your pictures clearer and brighter. The camera is now vertically bolted instead of horizontally, enabling the camera to specialize in landscape photos. The main difference in the camera on the iPhone X is that it is optimized for sensing its surroundings. This is important for the AR feature.


Augmented reality is the integration of digital information or graphics with the user’s environment in real time. AR is said to be the next big thing in technology and many people were surprised that Apple featured it so soon on the iPhone X. AR will be used on the iPhone X in games and will arouse multiplayer fun; however, it will require iPhones with AR compatibility to play together. It’s still a long road before augmented reality really takes off, but Apple and the iPhone X are definitely spearheading its launch.


One of the most enticing features of the iPhone X is its long-lasting battery—something everyone will benefit from. The battery life has been extended with two more hours of power than the iPhone 7 from a single charge. The iPhone X is the first to enable fast charging through a separate USB-C charger. This fast charger will enable a 50% recharge in 30 minutes. It will also have a wireless charging feature that allows you to set your phone on a pad to charge with the debut of Apple’s new product, AirPower. This extended battery life and wireless charging will set new standards for the future of iPhones.

The iPhone X is sure to be trending over the next couple of weeks with pre-orders starting Friday, October 27. While it is the most expensive phone ever made, it does possess revolutionary technology with Face ID and AR that has the potential to set new industry standards. With its new design and futuristic full-screen front, the iPhone X is the innovative device we have been waiting for from Apple.

Stay tuned to learn about other Apple updates and how they could impact your business.

Anna Vehslage

Advertising Student, UT Austin; Marketing and Social Media Intern, Blogger for HMG Creative; Hook’em Horns, Coffee connoisseur, and burgers on Saturdays. Follow her on Instagram @annavehslage

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