Marketing Strategy Webinar
Digital marketing is more important for your business than ever, but it can be hard to know where to start. Is having a cohesive strategy really necessary or will it just slow you down?
Hear from our Senior Brand and Marketing Strategist and our Marketing Manager on what a marketing strategy looks like and how it can maximize your efforts while minimizing your dollars.

John and Sarah will share tips on defining your target audience, determining the right channels and timeline, and crafting strategic messaging for effective reach.
Key Takeaways:
- How to practically take your marketing efforts from ideas to reality.
- How to save money and get more results.
- Who to target, where, and how.
- The importance of building your marketing roadmap.
Submit the form on the right, and we’ll send you a link to the webinar recording.
About the Presenters

John Paulsen
An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional marketing strategies.
His diverse background includes digital media, web development, SEO/SEM, eCommerce and social media strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for all HMG’s clients. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.

Sarah Hetrick
Sarah is a content specialist with a foundation in Communications and a background working with nonprofits.
She brings experience in content creation, social media, graphic design, and marketing strategy. At HMG, she focuses on generating leads by maintaining a strong brand voice and developing compelling content that resonates with target audiences. With a knack for clear communication and insight on industry trends, Sarah helps bring marketing strategies to life for HMG and our clients.

About HMG Creative
We are a boutique, Austin-based marketing agency with roots in San Diego and clients across the nation. Our team consists of passionate strategists, top-of-the-line developers and forward-thinking designers whose approach is propelled by innovation and shaped by industry experience.
Our Mission
We deliver creativity that launches brands into expansive growth and empowers their next business evolution.
Our Services
- Brand
- Web Design & Development
- Marketing